You might run out of ideas while creating ads! It’s not easy to come up with a lot of mind-blowing ideas that make you stand out. A simple trick to make your life easier is to have a swipe file. While swipe files are great, they are usually generic, hard to consume, and can be improved further.
What if you get different ad formats & trending B2B SaaS ads in one place?
That’s exactly what we have created! A compiled and categorized list of 100+ ads specifically from some of the top B2B SaaS companies.
Personally, the categories are more helpful for me than the ads themselves.
Category 1: Product walkthrough/feature introduction to existing users
Category 2: Product benefit (do something positive)
Category 3: Showcase future self of customer
Category 4: Product feature ad
Category 5: Social Proof
Category 6: Offer Ads
Category 7: Thought leadership/Original research content ads
Category 8: Product benefit (end something negative)
Category 9: Catchy tag line
Category 10: Social cause
We found 50 B2B companies that have impactful and remarkable ads.
We categorized the ads to help you understand the distinctive features of every category and how it impacts the viewers.
Then, we segmented the ads into the right category to cater to the niche you’re looking for and give you a better idea while creating similar ads.
At Spear Growth, we manage a bunch of clients’ accounts and create dozens of ads every week. Looking for some help? We’re happy to see if we can help you take your ads to the next level. Schedule a free 30 min call with our experts here
Feel free to use this infographic, just link back to this blog!
Out of the 100+ B2B SaaS ads reviewed, more than 60% created thought leadership and product benefit ads.
Based on the companies we have taken ads from, the teams at these companies know what they’re doing, truly understands the power of original research ads and it must be generating a good ROI.
When looking at B2C ads, we’ve seen other categories like scroll stopper & memes that we didn’t see here.
Also, ad categories like (Product features and Showcase future self of customers) are less common.
If done right, they should have a higher chance to catch the eyes of prospects.
The bottom line: Use this research and different examples shared above to create ads that speak for your brand as well as effectively push through the stages of the buyers’ journey.
Microsoft showcases the future of IE in Microsoft edge.
Slack adds a cool feature to the slack profile.
Crunchbase shows ways to engage hyper-targeted sales leads.
Snowflake offers an instructor-led virtual class to get started.
ServiceNow showcases smart IT solutions.
ServiceNow showcases additional capabilities in ITSM Pro.
MailChimp talks about customer journey builder.
Slack talks about secure collaboration for enterprises.
Gong shows better performance and more revenue.
Shopify offers a 14-day free trial for their marketing tools.
Wix promotes their web-creation tools.
Asana promotes automated updates and time-saving workflow.
RingCentral offers a phone system that grows with your business.
Demodesk showcases its meeting platform made specifically for sales.
SurveyMonkey talks about fast & easy market research.
Google offers all the things in one place.
Pluralsight talks about workflow efficiency.
AppSumo talks about faster & global results.
New relic offers simplified log management.
Splunk showcases cloud-driven transformation.
SurveyMonkey promotes collaborative workflow.
ServiceNow offers Forrester infographic.
Syncbnb talks about its syncing features.
Wix talks about effective web-creation tools.
Canva showcases its app features.
Userpilot talks about effective in-product marketing strategies.
CXL offers a mini degree in CRO training.
Shopify talks about the importance of online marketing while building a brand.
Google offers a Data analytics course with google career certifications.
Square talks about its sync features.
Canva talks about its effective & collaborative features.
Shopify offers a secure & quick selling process.
RingCentral showcases their collaborative tools.
SurveyMonkey talks about their customizable survey features.
Google offers a secure & private phone plan.
Userpilot offers easier & faster user onboarding.
MailChimp talks about the beautiful designs in AI.
Passbase showcases their user identity verification tools.
Atlassian shows its case study on Jira Align.
Okta talks about the security tools & possibilities with customer identity.
Salesforce talks about a seamless digital commerce platform.
Demodesk talks about their efficient workflow automation
Adobe offers unlimited stock downloads.
Anaplan offers an automated sales-target setting.
Splunk showcases its report on cloud complexity & supply chain attacks.
Pluralsight shows data on Tech leaders vs Employees.
Atlassian talks about faster results through Jira Align.
Adobe offers unlimited stock downloads.
AppSumo offers a discount on the first purchase.
Asana offers a free coffee on their annual planning kit.
Shopify offers Facebook ad credits by making sales on Shopify.
Meta for Business offers free account management support for your business.
Directive talks about exclusive offers for SaaS marketers.
Adobe offers Pro Edition with more exciting features.
Workday talks about better-informed finance decisions.
MathWorks offers a free E-book on Reinforcement learning.
Veeva Systems show their digital clinical survey report.
Okta shows top zero trust takeaways if 2021.
Crunchbase shows some insights to strengthen your sales.
Gong showcase some revenue intelligence platform insights.
Anaplan offers “turn-key” xP&A capability across all planning functions.
New Relic talks about log management best practices.
Slack talks about its ‘Modern Incident Response’ e-book.
Dropbox promotes smart work with its efficient toolkit.
MathWorks provides a free deep learning e-book.
Dropbox helped with a zero-waste eyewear brand’s vision.
Wix ad talks about their podcast about inclusive future in technology.
A thought-provoking take on decarbonizing energy consumption.
Appian showcases their automation maturity report.
Looker offers a free e-book on “The art of telling stories with data”
Appian Corporation showcases economist global IT report.
Veeva talks about the e-book to keep up with roster management.
Envoy gives expert advice on improving workplace experience.
Salesforce gives insights on digital transformation strategies.
Salesforce talks about the changing strategic customer service globally.
Splunk shows the guide to monitoring APIs for performance.
Splunk talks about its IT & observability predictions in 2022.
Envoy offers an e-book on predicted workplace trends for 2030.
Envoy talks about workplace space management tips.
Jamf talks about better BYOD programs to balance IT security.
Wix talks about building a winning design portfolio.
Zoom talks about collaboration and culture in the new workplace.
Demodesk offers customizable templates.
Snowflake showcase the report on architecting data-insensitive SaaS applications.
Splunk offers the essential guide to process mining.
Dropbox gives insights on the next wave of entrepreneurs.
Dropbox showcases work predictions by experts in 2022.
Passbase offers a free guide to PEPs for product teams.
Splunk shows the essential capabilities of a Modern SOC.
Paycom offers a free compliance guide.
Slack promotes an e-book about reinventing sales.
Asana talks about solutions to resolve workloads.
Atlassian offers great solutions to IT portfolio challenges.
Okta offers best practices to create a secure API strategy.
Google adds ‘Google Classroom’ for bringing everything together.
MailChimp promotes automated marketing with customer journey builder.
Microsoft talks about cyber warfare & how it affects digital space.
Google promotes sustainability & improves air quality.
Microsoft talks about becoming carbon negative by 2030.
Microsoft talks about its initiative to help endangered species.
You need to focus on these steps before you plan:
Make sure you focus on the buyer’s journey stage to create value for the right audience.
Make sure you use the correct CTA aligned with the objectives of your channel.
Use the right message to emphasize the theme of your campaign.
An ad needs to do these four things:
Make ads that catch the eye.
Connect with your target audience & make it worth their time.
Give them something that resonates with them.
CTA is strong and entices your audience to take action.
If your ad is not doing more of these things, consider making changes and following the right process.
Are you trying to think of ideas that will shoot up your ROI?
Relax! Leave that to us.
We have already managed ads for other B2B SaaS companies. We can help you manage your marketing effectively, try new ideas & generate great revenue. Contact us now & take your ad game up a notch.