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B2B SaaS Marketing Blog

Actionable resources that talk business. Driven by original research, written by true experts.

How To Accurately Measure the Success of Your SEO Strategy?

SEO teams often feel like mad scientists sitting in the corner. Even with all the technical know-how, they struggle to p...
Tom Critchlow

by Tom Critchlow

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Where to find GA Universal Analytics (UA) options in GA4?

This blog shares a 1-on-1 mapping between options in GA UA and corresponding options in GA4. Use it for your analytics m...
Niranjan Bala

by Niranjan Bala

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  • Blog
  • 10 minutes

Need more reliable BOFU content ideas? Find high-converting ideas here

Communicating with leads when they are almost ready to buy (at the bottom of the funnel) is exciting; your eyes (almost)...
Navin Israni

by Navin Israni

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How To Accurately Measure the Success of Your SEO Strategy?

SEO teams often feel like mad scientists sitting in the corner. Even with all the technical know-how, they struggle to put their expertise into action. Their biggest...
  • by Tom Critchlow, Kirti Baheti, Navin Israni
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Where to find GA Universal Analytics (UA) options in GA4?

This is a ready reference for those exploring migration to GA 4 for their analytics. This blog shares a 1-on-1 mapping between options in GA UA and corresponding...
  • by Niranjan Bala, Navin Israni
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  • Blog
  • 10 minutes

Need more reliable BOFU content ideas? Find high-converting ideas here

Communicating with leads when they are almost ready to buy (at the bottom of the funnel) is exciting; your eyes (almost) turn to green dollars with the anticipation...
  • by Navin Israni, Sourajit
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  • Martech Buying Guide
  • 13 Mins

MarTech Buying Guide for B2B SaaS: Calendar Schedulers

Disclaimer: These are our personal views. This information is based on our experience while working with Seed A to Seed C B2B SaaS companies. Scheduling a...
  • by Ishaan Shakunt
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  • Live blog
  • 20 minutes

The Ultimate MarTech Guide – Collective MarTech Wisdom from World’s Most Trusted MarTech Professionals

If you think of an ultimate MarTech guide, you would think of: systems of records, systems of programs, apps, suites, super apps, platforms!  Oh, and...
  • by Ishaan Shakunt, Navin Israni
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  • 20 minutes

Don’t start B2B cold emailing before you read this (Templates + Examples)

If you are a SaaS marketer who is starting lead generation with their first cold email campaign, there are three critical questions you might want answered: What...
  • by Martin Kimmel, Navin Israni
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  • 10 minutes

Boost Conversions with these Email Segmentation Examples

Are you still sending the same emails to your entire list and not getting any results or engagements? Here’s what you are missing!  Imagine you have...
  • by Sukriti Taneja, Ishaan Shakunt
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  • 5 minutes

A Guide to Building Good SEO-Developer Relationships

Making modifications to websites or applications and getting everything lined up is what an SEO specialist does daily. If you’re one, and if you’re aptly...
  • by Kate Parish
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  • 4 minutes

SEO Checklist for Video Marketing

Image via Freepik Nowadays, more marketers have been switching their marketing strategies using videos. The reason is that videos are more engaging than other...
  • by Andre Oentoro
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  • 10 minutes

Purpose of SEO Audits and Why Your Website Needs One

Wondering what SEO audits are and how they impact your online business? You’ve landed on the right page.  In this blog post, we’ll talk about...
  • by Rashmi Chimmalgi
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  • 8 minutes

Product-led content: Marketing Strategy for SaaS that helps win B2B customers

Product-led content strategy is the secret behind the most successful SaaS businesses. Good content drives audience engagement but it is product-led content...
  • by Rashmi Chimmalgi
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  • 8 minutes

Popular B2B SaaS Ad Categories & Samples [Original Research]

You might run out of ideas while creating ads! It's not easy to come up with a lot of mind-blowing ideas that make you stand out. A simple trick to...
  • by Divya Dawar
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  • 5 minutes

Agile SEO: Organic Search For In-house Teams

Historically, marketers have taught marketers, and that's how it should be. People who figure it out earlier teach people who want to do it next. Or, it...
  • by Ishaan Shakunt
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  • 7 minutes

AI Content Generators: Industry Specific Samples (2021)

If you’re in the B2B space, you already know how important it is to create content on a regular basis. Whether you’re targeting more brand awareness,...
  • by Khushboo Rajpal, Rashmi Chimmalgi
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  • 7 minutes

190+ Brand Adjectives To Create A Unique Brand Personality

Are brand adjectives important? Do we even need to consider them in today’s marketing strategy?  Short answer: Yes. Long answer: HELL YES! What...
  • by Khushboo Rajpal
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  • 5 minutes

Fractional Marketing: The High-Growth Secret (That Everyone Is Using)

Marketing is one of the most important aspects of your business. But sometimes, startups and mid-sized companies put their marketing initiatives on the back...
  • by Khushboo Rajpal
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