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B2B SaaS Marketing Blog

Actionable resources that talk business. Driven by original research, written by true experts.
  • 20 minutes

Don’t start B2B cold emailing before you read this (Templates + Examples)

If you are a SaaS marketer who is starting lead generation with their first cold email campaign, there are three critica...
Martin Kimmel

by Martin Kimmel

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  • 10 minutes

Boost Conversions with these Email Segmentation Examples

Are you still sending the same emails to your entire list and not getting any results or engagements? Here’s what you ...
Sukriti Taneja

by Sukriti Taneja

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  • 5 minutes

A Guide to Building Good SEO-Developer Relationships

Making modifications to websites or applications and getting everything lined up is what an SEO specialist does daily. I...
Kate Parish

by Kate Parish

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Don’t start B2B cold emailing before you read this (Templates + Examples)

If you are a SaaS marketer who is starting lead generation with their first cold email campaign, there are three critical questions you might want answered: What...
read now

Boost Conversions with these Email Segmentation Examples

Are you still sending the same emails to your entire list and not getting any results or engagements? Here’s what you are missing!  Imagine you have...
read now

A Guide to Building Good SEO-Developer Relationships

Making modifications to websites or applications and getting everything lined up is what an SEO specialist does daily. If you’re one, and if you’re aptly...
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SEO Checklist for Video Marketing

Image via Freepik Nowadays, more marketers have been switching their marketing strategies using videos. The reason is that videos are more engaging than other...
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Purpose of SEO Audits and Why Your Website Needs One

Wondering what SEO audits are and how they impact your online business? You’ve landed on the right page.  In this blog post, we’ll talk about...
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Product-led content: Marketing Strategy for SaaS that helps win B2B customers

Product-led content strategy is the secret behind the most successful SaaS businesses. Good content drives audience engagement but it is product-led content...
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Popular B2B SaaS Ad Categories & Samples [Original Research]

You might run out of ideas while creating ads! It's not easy to come up with a lot of mind-blowing ideas that make you stand out. A simple trick to...
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Agile SEO: Organic Search For In-house Teams

Historically, marketers have taught marketers, and that's how it should be. People who figure it out earlier teach people who want to do it next. Or, it...
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AI Content Generators: Industry Specific Samples (2021)

If you’re in the B2B space, you already know how important it is to create content on a regular basis. Whether you’re targeting more brand awareness,...
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190+ Brand Adjectives To Create A Unique Brand Personality

Are brand adjectives important? Do we even need to consider them in today’s marketing strategy?  Short answer: Yes. Long answer: HELL YES! What...