What is a win-loss analysis and how to use it to close more deals
It’s almost the end of the year and you’re pacing yourself to meet 2023’s financial goals. You’re brainstorming, scribbling, and figuring out ways to increase...
Craft Your Winning GTM Strategy: A 7-Step Guide to Thrive in the New Market
The market in 2023 has changed. The run-of-the-mill strategies won’t work with the new-age customers. The change is the market calls for a revamped GTM strategy.
You...
How To Accurately Measure the Success of Your SEO Strategy?
SEO teams often feel like mad scientists sitting in the corner. Even with all the technical know-how, they struggle to put their expertise into action. Their biggest...
Where to find GA Universal Analytics (UA) options in GA4?
This is a ready reference for those exploring migration to GA 4 for their analytics. This blog shares a 1-on-1 mapping between options in GA UA and corresponding...
Need more reliable BOFU content ideas? Find high-converting ideas here
Communicating with leads when they are almost ready to buy (at the bottom of the funnel) is exciting; your eyes (almost) turn to green dollars with the anticipation...
MarTech Buying Guide for B2B SaaS: Calendar Schedulers
Disclaimer: These are our personal views. This information is based on our experience while working with Seed A to Seed C B2B SaaS companies.
Scheduling a...
The Ultimate MarTech Guide – Collective MarTech Wisdom from World’s Most Trusted MarTech Professionals
If you think of an ultimate MarTech guide, you would think of:
systems of records, systems of programs, apps, suites, super apps, platforms!
Oh, and...
Don’t start B2B cold emailing before you read this (Templates + Examples)
If you are a SaaS marketer who is starting lead generation with their first cold email campaign, there are three critical questions you might want answered:
What...
A Guide to Building Good SEO-Developer Relationships
Making modifications to websites or applications and getting everything lined up is what an SEO specialist does daily. If you’re one, and if you’re aptly...
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Nowadays, more marketers have been switching their marketing strategies using videos. The reason is that videos are more engaging than other...
Product-led content: Marketing Strategy for SaaS that helps win B2B customers
Product-led content strategy is the secret behind the most successful SaaS businesses. Good content drives audience engagement but it is product-led content...
Historically, marketers have taught marketers, and that's how it should be. People who figure it out earlier teach people who want to do it next.
Or, it...
AI Content Generators: Industry Specific Samples (2021)
If you’re in the B2B space, you already know how important it is to create content on a regular basis. Whether you’re targeting more brand awareness,...
Fractional Marketing: The High-Growth Secret (That Everyone Is Using)
Marketing is one of the most important aspects of your business. But sometimes, startups and mid-sized companies put their marketing initiatives on the back...