B2B SaaS PPC Agency

Achieve more SQLs by taking your strategy beyond simple ads.

Many B2B SaaS PPC agencies excel at the basics, but is that enough to make your ads truly profitable, predictable, and scalable?

Trusted by Unicorns and Series A, B, C funded B2B SaaS companies

The basics are important, but it's the extra effort that helps you win.

We handle the basics with ease.
But we don't stop at just that.

Basics

Ad platforms limited by team expertise

Get results from the most effective channels: LinkedIn, Google, Meta.

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Beyond

Connect with your audience wherever they are.

Achieve scale without raising costs, or reduce expenses with more profitable channels.

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Basics

Prioritize your demo or free trial funnel.

Minimize drop-offs throughout the funnel by refining your forms, schedulers, and emails. Alternatively, test a completely new funnel.

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Beyond

Empower your team with Signal-Based Sales.

Convert your ad audience into prospects, even without form submissions, by leveraging ad engagement, website activity, and intent.

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Basics

Improve your landing pages with CRO

Turn more visitors into customers with well-designed landing pages, built on our expertise from crafting 100s of pages.

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Beyond

Enhance the entire conversion ecosystem.

Boost conversion rates by around 30% by focusing on modern buyers who prefer thorough research before engaging with sales.

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Basics

Make decisions based on data from your ad platforms.

Refine core metrics like CPC, CTR, and imp. share. Minimize waste by cutting out unnecessary search terms.

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Beyond

Reports in your CRM; insights from ETL tools.

Maximize SQLs by analyzing data throughout the funnel and across all segments. Receive notifications on any changes.

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Basics

Expertly crafted copy and design by copywriters and designers.

Motivate your audience to act with compelling ads, landing pages, emails, and messages, all expertly written and designed.

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Beyond

Demand gen and CRO handled by Comms strategists.

Achieve results with effective demand gen strategies. Streamline the funnel to minimize drop-offs.

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Book your
30-minute growth consultation.

A dedicated session where I understand exactly what you need. We’ll explore your challenges and the best approach to solve them.

Speak with Ishaan
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Getting the basics right is good, but...

The basics are not enough.

In the past few years, paid media has grown more expensive and tougher to scale, even for B2B SaaS PPC agencies.

Unmet Quarterly Goals

Tight budgets, intense competition, and the demand for results—playing it safe won’t lead to success.

Inconsistent Performance

Hitting targets is satisfying, but inconsistency makes quarterly planning and budget allocation difficult.

Increasing CAC

When everyone follows the same playbook, the cost of acquiring a customer naturally rises.

Irresponsible
“Brand Awareness”

You spent $$$ on awareness. Great! But do you know how profitable it was? 
We do.

Scale profitably & predictably.

Going beyond has its perks

You can use the playbooks everyone is using or you can stand out.

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Scale Profitably.
Reduce Cost per SQL.
Budget scaled profitably - $75,000 
per month.
415 demo calls scheduled in 5 months.
Reduced per-lead cost by 44%.
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GTM into new regions.
Consistent results.
90% increase in MQLs.
71% increase in Conversions.
11% increase in Conversions to MQLs.
Alignment of organic and paid search.
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Increase ACV.
Increase lead velocity.
Closed 4x if what we have spent 
on ads.
A 61% increase in lead velocity.
Average deal size increased significantly.
Check out what beyond looks like

Wondering if we fit your budget?

We’re a B2B SaaS PPC agency best suited for companies investing over $12K per month on ads.

Our experience with PPC

We’ve done this before

Pipeline Generated

150M+

SQLs Generated

20k+

Companies Impacted

30+

Ad Spend

50M+

Testimonials

Hear from our clients

“Spear Growth’s team very quickly blended into our processes and culture. They learned about our company, audience, and industry. We got a 90% increase in MQLs and a 71% increase in conversions. Working with them was like having a team of experts that was a part of our family.”

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Soumil Kar
Head of Demand Gen | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

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Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

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Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

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Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

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Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

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Tushar Bhargava
Co-Founder | MikeLegal

“Thanks to Spear Growth, they increased the ICP organic traffic in the MENA region by 30%. They also boosted impressions by 31.67%, achieved higher rankings on search engines, and notably enhanced the number of SQLs. Spear Growth's communication and cooperative attitude were commendable.”

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Deepika Singh
Digital Marketing Specialist | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

headshot image of priyanka shah
Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

headshot image of ritish_reddy
Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

headshot image of megan tucker
Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

headshot image of fractional_CMO
Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal
Why companies like yours, work with us

We’ve helped SaaS companies across use cases

Shift from sales-led to marketing-led growth.

Sales-led is great for starting, but a marketing-led approach is more effective.

Start with us, then grow your team.

Let's start by hitting your targets, then we'll build systems for lasting success.

Got burned before, but giving it another try.

Last agency not a fit? Let's diagnose & fix the issue. The channel might still be gold!

Launch and scale with our experts.

You focus on your strengths, we'll handle the ads!

The B2B SaaS PPC agency you need

Other agencies v/s Spear Growth

Other Agencies

Spear Growth

Industry Expertise
Generic
B2B SaaS specific
Communication
You speak with a support team(Account managers)
Speak with the actual marketers working on the account.
Scope of work
Don’t go beyond the account.Just manage ads & write copy.
We own targets. i.e. also work on list building, landing pages, CRM reporting, and more.
Demand Capture
Limited to Google ads
Can capture demand even in industry-specific channels no one else may be leveraging.
Demand Gen
Run a couple of LinkedIn ads and call it a day.
Have the most advanced demand gen frame work in the industry
Target Account Lists
Use what you have
Use yours, but also build our own. We also have ways to manually refine 5-10k accounts to reduce CPA by ~20%.
Effort stagnation
After the account is set, work slows down considerably.
Our teams’ KPIs & incentives are tied to constantly up-level our clients’ accounts. Yes, we care, but this helps too.
Your extended marketing team

What it feels like to work with us

Research and Strategy
Get insights and direction
Ad Creatives
Impress & Inform
Landing Pages
Inspire to take actions
Email Workflows
Nurture & convert
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  • Ad Creatives
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  • Landing Pages
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Ready to Scale?

Start your growth journey

Speak Over Coffee

Let’s have a virtual coffee and see if we’re a good fit.

Set Goals & Scope

We’ll create your success strategy together.

Build a Pipeline

Relax and let our ads work their magic!

Some VC firms that have funded our clients

Our clients are backed by top 
venture capital firms

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Frequently Asked Questions

How much does Spear Growth's SaaS PPC management service cost?
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Spear Growth uses a pricing model designed to scale efficiently with your campaign needs. Our services are a good fit for companies with a minimum monthly PPC budget of $12,000. This allows us to deliver exceptional value compared to fixed-fee or percentage-based models, and our costs are much lower than what is traditionally charged.
For an accurate quote, we'll need to understand the full scope of your campaign goals and requirements.

Who will I be working with at Spear Growth?
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SpearGrowth

Spear Growth dedicates a team of specialists to each client for better collaboration and easy communication. You'll have a single point of contact, the Paid Media Lead, who manages the overall campaign strategy. You'll also have direct access to a team of experts including:

  • Copywriters
  • Designer
  • Head of Paid Media
  • Head of Copywriting

For complex issues, you'll also have direct access to the Head of Operations and the company Founder via chat or email.

What does Spear Growth's scope of work include? What are my responsibilities?
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Spear Growth is a full-service PPC agency, handling everything from initial campaign setup and conversion tracking to ongoing management, copywriting, design, and crafting landing pages. We also take care of performance reporting, including data from your CRM or preferred analytics tool. It's better to have a single source of truth for campaign data and performance insights.
All we require from you is your collaboration on project approvals, and providing insights into your industry and target audience.

How does Spear Growth ensure bandwidth for each client?
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Spear Growth maintains a selective client base, typically limiting ourselves to 12-18 active engagements at any given time. This focus allows us to dedicate the necessary resources and attention to each client's unique needs. We prioritize quality service over aggressive expansion, developing a deep partnership with each company we work with.

Does Spear Growth work with companies outside of B2B SaaS?
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Our core competency lies in B2B SaaS marketing. The team has a deep understanding of the B2B SaaS ecosystem, including funding models, typical team structures, buyer personas, and industry trends. This specialized knowledge allows us to deliver highly effective PPC campaigns specifically tailored to B2B SaaS companies.

Can Spear Growth handle PPC for companies in highly technical industries?
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Spear Growth has a proven track record of success across a wide range of industries, including FinTech, DevTech & Security Tech. We've developed a comprehensive research process that allows us to quickly grasp the nuances of your specific industry, target audience, and company. This allows our PPC campaigns to speak directly to your ideal customers, regardless of the technical nature of your product or service.

Where are Spear Growth's clients typically located, and where do they target their audiences?
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Most of our clients are headquartered in the United States, Singapore, Israel, and India. Many of our clients are founded by teams located outside the US and then scale their businesses into the US market. We are experienced at managing PPC campaigns for audiences across various regions, including the US, APAC, and the English-speaking territories of MENA.
This focus on international clients allows us to understand the unique challenges and opportunities associated with global PPC marketing.