B2B SaaS Paid Media Agency

Surpass SQL goals by going beyond the basics of ads.

There are good agencies out there that can do the fundamentals of ads well.
But is that enough to make your ads profitable, predictable, and scalable?

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Trusted by Unicorns and Series A, B, C funded B2B SaaS companies

The basics are necessary, the beyond helps you win.

We obviously do the basics well. But we don’t just stop there.

Basics

Ad platforms limited by team expertise

See results from the channels that work very often. LinkedIn, Google, Meta.

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Beyond

Reach your audience wherever they are

Unlock scale without increasing costs or simply cut down costs with more profitable channels.

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Basics

Focus on your demo or free trial funnel

Reduce drop offs across the funnel by optimizing your forms, schedulers and emails. Or test a net new funnel.

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Beyond

Also enable team with Signal Based Sales

Turn your ad audience into prospects even if they don’t fill a form, based on ad engagement, website activity & intent.

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Basics

Apply CRO to your landing pages

Convert more people with masterfully created landing pages. Use our experience of crafting 100s of pages.

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Beyond

Optimize the full Conv. ecosystem

Improve conversion rates by ~30% by catering to new age buyers that research more before speaking with sales.

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Basics

Work based on data from your ad platforms

Optimize for base platform metrics like CPC, CTR & Imp. share. Cut waste by removing junk search terms.

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Beyond

Reporting in your CRM; insights from ETL tools

Optimize for SQLs using data across the funnel & across every segment. Get notified of fluctuations.

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Basics

Copy & design by expert copywriters & designers

Inspire your audience to take action via well-written & designed ads, landing pages, emails & messages.

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Beyond

Demand gen and CRO by Comms strategists

Generate results from demand gen with a solid strategy. Optimize the entire funnel to reduce drop-offs.

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Schedule your
30-min growth call

A dedicated session where I understand exactly what you need. We’ll explore your challenges and the best approach to solve them.

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Getting the basics right is good, but...

The basics are not enough.

In the last couple of years, paid-media has become more expensive and harder to scale.

Missed
quarterly targets

Limited budgets, fierce competition, and the pressure to deliver results. You cannot win by playing it safe.

Inconsistent Results

Hitting a target is impressive! But if it’s not consistent, it gets frustrating. Quarters become harder to plan, budgets get harder to deploy.

Rising CAC

With everyone is running the same playbook. Of course the cost to acquire a customer will increase.

Irresponsible
“Brand Awareness”

You spent $$$ on awareness. Great! But do you know how profitable it was? 
We do.

Scale profitably & predictably.

Going beyond has its perks

You can use the playbooks everyone is using or you can stand out.

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Scale Profitably.
Reduce Cost per SQL.
Reduced per-lead cost by 44%.
Budget scaled profitably - $75,000 
per month.
415 demo calls scheduled in 5 months.
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GTM into new regions.
Consistent results.
90% increase in MQLs.
71% increase in Conversions.
11% increase in Conversions to MQLs.
Alignment of organic and paid search.
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Increase ACV.
Increase lead velocity.
Closed 4x if what we have spent 
on ads.
A 61% increase in lead velocity.
Average deal size increased significantly.
Check out what beyond looks like

Wondering if we fit your budget?

We’re a good fit for companies spending over USD 12K/month on ads.

Success Stories

Results that drive business growth

Pipeline Generated

150M+

SQLs Generated

20k+

Companies Impacted

30+

Ad Spend

50M+

Testimonials

Hear from our clients

“Thanks to Spear Growth, they increased the ICP organic traffic in the MENA region by 30%. They also boosted impressions by 31.67%, achieved higher rankings on search engines, and notably enhanced the number of SQLs. Spear Growth's communication and cooperative attitude were commendable.”

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Deepika Singh
Digital Marketing Specialist | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

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Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

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Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

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Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

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Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal

“Thanks to Spear Growth, they increased the ICP organic traffic in the MENA region by 30%. They also boosted impressions by 31.67%, achieved higher rankings on search engines, and notably enhanced the number of SQLs. Spear Growth's communication and cooperative attitude were commendable.”

headshot image of deepika singh
Deepika Singh
Digital Marketing Specialist | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

headshot image of priyanka shah
Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

headshot image of ritish_reddy
Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

headshot image of megan tucker
Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

headshot image of fractional_CMO
Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal
Why companies like yours, work with us

We’ve helped SaaS companies across use cases

Move from sales-led to marketing-led growth

Sales-led is THE way to start enterprise sales, but marketing-led is better. We'll help you figure it out.

Kickstart with us, then build your team

First, let’s hit your targets. Then we help build systems for long-term success.

Burnt hands earlier, giving it another shot

Last agency not a fit? Let's diagnose & fix the issue. The channel might still be gold!

Launch & scale with our team of experts

You focus on what you’re good at, and we’ll focus on what we do best - ads!

What sets us apart

Other agencies v/s Spear Growth

Other Agencies

Spear Growth

Industry Expertise
Generic
B2B SaaS specific
Communication
You speak with a support team(Account managers)
Speak with the actual marketers working on the account.
Scope of work
Don’t go beyond the account.Just manage ads & write copy.
We own targets. i.e. also work on list building, landing pages, CRM reporting, and more.
Demand Capture
Limited to Google ads
Can capture demand even in industry-specific channels no one else may be leveraging.
Demand Gen
Run a couple of LinkedIn ads and call it a day.
Have the most advanced demand gen frame work in the industry
Target Account Lists
Use what you have
Use yours, but also build our own. We also have ways to manually refine 5-10k accounts to reduce CPA by ~20%.
Effort stagnation
After the account is set, work slows down considerably.
Our teams’ KPIs & incentives are tied to constantly up-level our clients’ accounts. Yes, we care, but this helps too.
Your extended marketing team

What it feels like to work with us

Research and Strategy
Get insights and direction
Ad Creatives
Impress & Inform
Landing Pages
Inspire to take actions
Email Workflows
Nurture & convert
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  • Ad Creatives
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  • Landing Pages
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Ready to Scale?

Start your growth journey

Talk to Us

Grab a virtual coffee & let’s find out if we’re a good fit.

Define Goals & Scope

We'll map out your success strategy together.

Generate Pipeline

Sit back & watch our ads do the magic!

Some VC firms that have funded our clients

Our clients are backed by top 
venture capital firms

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Frequently Asked Questions

How much does Spear Growth's SaaS PPC management service cost?
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Spear Growth uses a pricing model designed to scale efficiently with your campaign needs. Our services are a good fit for companies with a minimum monthly PPC budget of $12,000. This allows us to deliver exceptional value compared to fixed-fee or percentage-based models, and our costs are much lower than what is traditionally charged.
For an accurate quote, we'll need to understand the full scope of your campaign goals and requirements.

Who will I be working with at Spear Growth?
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SpearGrowth

Spear Growth dedicates a team of specialists to each client for better collaboration and easy communication. You'll have a single point of contact, the Paid Media Lead, who manages the overall campaign strategy. You'll also have direct access to a team of experts including:

  • Copywriters
  • Designer
  • Head of Paid Media
  • Head of Copywriting

For complex issues, you'll also have direct access to the Head of Operations and the company Founder via chat or email.

What does Spear Growth's scope of work include? What are my responsibilities?
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Spear Growth is a full-service PPC agency, handling everything from initial campaign setup and conversion tracking to ongoing management, copywriting, design, and crafting landing pages. We also take care of performance reporting, including data from your CRM or preferred analytics tool. It's better to have a single source of truth for campaign data and performance insights.
All we require from you is your collaboration on project approvals, and providing insights into your industry and target audience.

How does Spear Growth ensure bandwidth for each client?
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Spear Growth maintains a selective client base, typically limiting ourselves to 12-18 active engagements at any given time. This focus allows us to dedicate the necessary resources and attention to each client's unique needs. We prioritize quality service over aggressive expansion, developing a deep partnership with each company we work with.

Does Spear Growth work with companies outside of B2B SaaS?
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Our core competency lies in B2B SaaS marketing. The team has a deep understanding of the B2B SaaS ecosystem, including funding models, typical team structures, buyer personas, and industry trends. This specialized knowledge allows us to deliver highly effective PPC campaigns specifically tailored to B2B SaaS companies.

Can Spear Growth handle PPC for companies in highly technical industries?
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Spear Growth has a proven track record of success across a wide range of industries, including FinTech, DevTech & Security Tech. We've developed a comprehensive research process that allows us to quickly grasp the nuances of your specific industry, target audience, and company. This allows our PPC campaigns to speak directly to your ideal customers, regardless of the technical nature of your product or service.

Where are Spear Growth's clients typically located, and where do they target their audiences?
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Most of our clients are headquartered in the United States, Singapore, Israel, and India. Many of our clients are founded by teams located outside the US and then scale their businesses into the US market. We are experienced at managing PPC campaigns for audiences across various regions, including the US, APAC, and the English-speaking territories of MENA.
This focus on international clients allows us to understand the unique challenges and opportunities associated with global PPC marketing.