Case-study 2x increase in # Closed Won deals in MENA for HR Tech Company

2x increase in # Closed Won deals in MENA for HR Tech Company

About

Darwinbox is a leading cloud-based HRMS provider that helps CHROs and HR leaders manage people, payroll, and performance with an AI-driven SaaS platform.

Industry

HR Management Software

Company Size

1,001 – 5,000 Employees

Location

Hyderabad, India

“"Their work is pretty good." ”
Deepika Singh, Digital Marketing Specialist - Organic Growth, Darwinbox

Scope of work

  • SEO Content Strategy for MENA
  • Critical Keyword Sprint
  • Competitor & Market Research

Key Results

30%
increase in ICP organic traffic in MENA
31.67%
increase in impressions
2x
increase in SQL from organic search

Table of Content

Key Results and KPIs Impacted

  • 30% increase in ICP organic traffic in the MENA region
  • 31.67% boost in impressions across the region
  • 3 of the top 5 highest-ranking pages in MENA came from Spear Growth’s recommendations
  • SQLs from organic search increased, leading to 2x more deals closed in the region

Challenges Faced

Darwinbox wanted to expand its footprint in MENA but faced challenges in:

  • Identifying relevant, high-impact SEO keywords
  • Ranking for competitive industry-specific terms
  • Driving SQLs from organic search

Our Approach

SEO Content Strategy Sprint

  • Competitor & Market Analysis: Conducted in-depth research on competitors and local market trends.
  • Keyword Prioritization: Provided 24 strategic keywords over 12 weeks.
  • SEO Briefs & Content Structure: Delivered detailed SEO content plans, including FAQ structuring and long-tail keyword integration.
  • Performance Tracking: Reviewed and optimized published content to maximize ranking potential.

Critical Keyword Sprint

  • 30 industry-specific keywords analyzed for ranking feasibility.
  • Identified 6 high-priority keywords that would yield the highest impact.
  • Created a keyword-to-business-impact calculator to estimate potential revenue.
  • SEO insights were leveraged by both organic and paid teams for maximum ROI.

Highlights and Learnings

  • MENA was a new market for Darwinbox, but Spear Growth’s deep research provided a clear roadmap.
  • SEO strategy was directly tied to business impact, leading to higher SQLs and closed deals.
  • The data-driven approach helped prioritize efforts on the most valuable keywords.

The Results

  • ICP organic traffic in MENA surged by 30%.
  • Overall impressions increased by 31.67%.
  • 3 of the top 5 highest-ranking pages in MENA came from Spear Growth’s content strategy.
  • SQLs from organic search increased, leading to 2x more deals closed in the region.

Spear Growth’s strategic SEO execution and market-specific insights helped Darwinbox increase organic traffic, boost search visibility, and drive real business impact in the MENA region.

2x increase in # Closed Won deals in MENA for HR Tech Company

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