Case-study Higher CTRs, improved engagement rates for ESG SaaS company

Higher CTRs, improved engagement rates for ESG SaaS company

About

The client is a leading ESG software company that provides end-to-end solutions for sustainability management, compliance tracking, and reporting.

Industry

ESG Software

Company Size

11-50 Employees

Location

Singapore

“"We are happy with the work and project delivery." ”
Senior Marketing Executive, ESG Software Company

Scope of work

  • SEO Content Strategy
  • Sprint Content Writing & Optimization
  • SEO Performance Tracking & Reporting

Key Results

200%
increase in icp visits
110%
increase in non-branded impressions
10+
pages published by Spear Growth doing well

Key Results and KPIs Impacted

  • 200% increase in ICP visits
  • 110.53% increase in non-branded impressions
  • 12 out of 24 published content pieces are performing well with high CTR

Challenges Faced

The company needed an SEO content strategy to:

  • Understand their competitive positioning in search rankings
  • Identify high-impact content opportunities
  • Ensure new content is optimized for organic traffic growth

Our Approach

Category Analysis & Competitive Research

  • Conducted a Category Analysis Report to assess SEO strengths and gaps.
  • Analyzed competitor rankings, content strategies, and keyword opportunities.
  • Identified successful content formats and areas for improvement.

SEO Content Sprint Execution

  • Delivered two high-impact content topics (keywords) every week.
  • Created 24 content recommendations based on keyword opportunities.
  • Optimized content to increase chances of securing Google Search Snippets.

SEO Review & Performance Tracking

  • Reviewed live content for optimization improvements.
  • Developed an automated SEO performance tracking dashboard.
  • Provided weekly reports and insights to refine content strategy.

Highlights and Learnings

  • Data-driven content strategy improved search rankings and CTR.
  • Google Snippet features increased brand visibility.
  • Proactive and consistent communication ensured smooth execution.

The Results

  • SEO content strategy sprint successfully enhanced organic traffic.
  • Published content performed well, with strong engagement and CTRs.
  • Spear Growth’s tenacity and deep industry research ensured high-quality recommendations and execution.

Spear Growth’s structured SEO and content optimization approach helped the ESG software company improve organic performance, secure featured snippets, and build a scalable SEO strategy for long-term success.

Higher CTRs, improved engagement rates for ESG SaaS company

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