Key Results and KPIs Impacted
- 200% increase in ICP visits
- 110.53% increase in non-branded impressions
- 12 out of 24 published content pieces are performing well with high CTR
Challenges Faced
The company needed an SEO content strategy to:
- Understand their competitive positioning in search rankings
- Identify high-impact content opportunities
- Ensure new content is optimized for organic traffic growth
Our Approach
Category Analysis & Competitive Research
- Conducted a Category Analysis Report to assess SEO strengths and gaps.
- Analyzed competitor rankings, content strategies, and keyword opportunities.
- Identified successful content formats and areas for improvement.
SEO Content Sprint Execution
- Delivered two high-impact content topics (keywords) every week.
- Created 24 content recommendations based on keyword opportunities.
- Optimized content to increase chances of securing Google Search Snippets.
SEO Review & Performance Tracking
- Reviewed live content for optimization improvements.
- Developed an automated SEO performance tracking dashboard.
- Provided weekly reports and insights to refine content strategy.
Highlights and Learnings
- Data-driven content strategy improved search rankings and CTR.
- Google Snippet features increased brand visibility.
- Proactive and consistent communication ensured smooth execution.
The Results
- SEO content strategy sprint successfully enhanced organic traffic.
- Published content performed well, with strong engagement and CTRs.
- Spear Growth’s tenacity and deep industry research ensured high-quality recommendations and execution.
Spear Growth’s structured SEO and content optimization approach helped the ESG software company improve organic performance, secure featured snippets, and build a scalable SEO strategy for long-term success.