Case-study 700% increase in ROI for B2B SaaS Fintech

700% increase in ROI for B2B SaaS Fintech

About

Cacheflow is a deal-closing software for SaaS companies, streamlining quoting, CPQ, subscription management, and billing to accelerate revenue growth.

Industry

B2B SaaS Fintech

Company Size

11-50 Employees

Location

Palo Alto, California

“"Spear Growth was the first agency to offer SEO sprints instead of expensive monthly retainers." — Riley Timmins, Head of Marketing, Cacheflow ”
Riley Timmins, Head of Marketing, Cacheflow

Scope of work

  • SEO Research & Strategy
  • SEO Content Optimization
  • GA4 Migration & Custom Reporting

Key Results

700%
ROI from SEO-driven pages
303%
Increase in non-branded traffic
2
Demos booked within 3 weeks of making the page live

Key Results and KPIs Impacted

  • 700% ROI from SEO-driven pages recommended by Spear Growth
  • 303% increase in non-branded organic traffic
  • 4 out of the top 10 best-performing pages were created from their recommendations
  • Booked 2 demos within 3 weeks of publishing just 3 pages

Challenges Faced

Cacheflow needed an SEO content strategy that:

  • Identified high-impact keyword opportunities
  • Delivered optimized content that converts
  • Ensured GA4 migration for accurate tracking & reporting

Our Approach

Competitor Category Analysis & SEO Research

  • Conducted a Competitor Category Analysis to uncover ranking opportunities.
  • Provided weekly content topic recommendations with SEO briefs.
  • Connected Cacheflow to SEO-trained content writers for optimized content creation.

SEO Content Sprint Execution

  • Delivered 2 content topics per week over a 16-week sprint.
  • Conducted SEO reviews on published content to ensure best practices.
  • Developed custom performance-tracking reports for visibility into results.

GA4 Migration & Custom Reporting

  • Migrated tracking setup from UA to GA4.
  • Ensured all tracking tags were properly set up.
  • Created custom GA4 reports for better insights into traffic & conversions.

Highlights and Learnings

  • Spear Growth’s SEO sprint model offered a cost-effective alternative to monthly retainers.
  • SEO-driven pages generated direct business impact (7x ROI, booked demos).
  • Meticulous research and strategic content execution led to high-performing pages.

The Results

  • SEO content strategy sprint delivered tangible business results.
  • Non-branded traffic saw a dramatic 303% increase.
  • Closed deals from SEO pages resulted in a 700% ROI.
  • Cacheflow’s top-performing pages were a direct outcome of Spear Growth’s recommendations.

Spear Growth’s structured SEO research, content execution, and GA4 migration helped Cacheflow drive growth, boost visibility, and close deals through organic search.

700% increase in ROI for B2B SaaS Fintech

Feeling inspired? We’re here to help you get there!

Hiring, training and onboarding is time-taking, and expensive.

At Spear Growth, we understand the needs of the companies in the B2B space. Therefore, we
offer a
complete team of specialists that hit the ground running.

Choose our extended demand generation team growth package and get a strategic presence and
mindset
of the top marketers, while keeping your existing team focused on what they’re best at.

This means more flexibility, zero long-term commitments, strategy-driven growth for your
business.

If this sounds like a good fit for you, get in touch with us today.

Schedule Call