Key Results and KPIs Impacted
- 30x increase in ad spend, expanding across North America, Europe, and APAC
- 100% YoY growth in SQLs from paid campaigns
- Complete restructuring of our ad account, making it scalable for a 3x increase in spend
- 40% QoQ growth in deals generated from paid campaigns in 2024
- Successful launch, management, and scaling of campaigns for multiple new compliance frameworks
- Achieved aggressive post-funding growth targets in 2024
Challenges Faced
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Scaling performance marketing across global markets
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Low visibility into high-performing segments
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Unstructured ad accounts limiting scale
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Need to improve lead quality and pipeline
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Aggressive post-funding growth targets in the US
Our Approach
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Account Audit & Restructuring
Conducted a comprehensive audit of existing ad accounts and fully restructured them—setting up dedicated campaigns for competitors, product lines, and categories to improve segmentation and control. -
Demand Generation Expansion
Shifted focus from just lead volume to lead quality by launching LinkedIn campaigns and experimenting with targeting to engage higher-intent buyers. -
Offline Conversion Integration
Set up offline conversion tracking to map downstream sales outcomes (like SQLs and deals) to campaign performance, enabling data-driven budget allocation. -
Quarterly Strategy & Agile Execution
Collaborated on quarterly plans with clearly defined deliverables, while maintaining flexibility through weekly check-ins and fast pivots based on performance data. -
Global Campaign Expansion
Scaled beyond India into the US, then expanded further into EU and APAC regions, tailoring campaign structure, creatives, and targeting for each region’s dynamics.
Highlights and Learnings
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Strong collaboration; operated as internal team
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Quarterly planning with weekly check-ins
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High ownership and proactive problem-solving
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Identified need for faster adjustments during rapid changes
The Results
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30x Increase in Ad Spend
Confident scale-up of media budget with structured campaigns supporting broader reach across North America, Europe, and APAC. -
100% YoY Growth in SQLs
Paid campaigns doubled their effectiveness year-over-year in generating qualified sales leads. -
40% QoQ Growth in Deals (2024)
Sustained quarter-over-quarter growth in closed deals attributed to paid media efforts, particularly in 2024. -
3x Scalability Post-Restructure
Post-campaign restructure, the account was able to handle 3X budget increase efficiently without compromising ROI. -
Successful Rollout of New Compliance Campaigns
Launched, managed, and scaled ad campaigns for several new compliance frameworks, expanding product market fit. -
Met Aggressive US Growth Targets
Despite initial projection challenges, Spear Growth adapted strategies rapidly and helped the client meet high growth expectations after funding.