Case-study 32% increase conversions – Ads & SEO

32% increase conversions – Ads & SEO

About

Petpooja is a leading B2B SaaS company serving the restaurant industry with end-to-end restaurant management solutions.

Industry

B2B SaaS – Restaurant Management Software

Company Size

1,001-5,000 Employees

Location

India

“They are a great team. ”
Rakshit Acharya, Growth & Marketing Manager, Petpooja

Scope of work

  • SEO Content Strategy
  • Performance Marketing & Ads Optimization
  • Conversion Rate Improvement

Key Results

32%
increase in total conversions
23.35%
growth in organic clicks
42%
reduction in irrelevant conversions

Key Results and KPIs Impacted

  • 32% increase in total conversions from ads & SEO efforts
  • 23.35% increase in organic clicks, driving sustained inbound traffic growth
  • 42% reduction in irrelevant conversions, improving lead quality

Challenges Faced

Petpooja needed to refine its SEO content strategy and performance marketing efforts to:

  • Increase relevant conversions from paid campaigns
  • Improve organic visibility and inbound traffic
  • Optimize ad targeting and budget allocation

Our Approach

SEO & Content Strategy

  • Conducted keyword research to align content with high-intent searches.
  • Developed a content roadmap to improve organic rankings.
  • Optimized existing content and landing pages for better engagement.

Performance Marketing & Ad Optimization

  • Restructured ad campaigns to enhance targeting and efficiency.
  • Focused on high-converting audience segments.
  • A/B tested ad creatives and landing pages to maximize conversions.

Conversion Optimization

  • Implemented negative keyword strategy to filter out irrelevant traffic.
  • Adjusted bidding strategies for cost efficiency.

Analyzed user behavior to refine ad targeting further.

Highlights and Learnings

  • Data-driven campaign restructuring led to a 42% reduction in irrelevant conversions.
  • SEO optimization boosted organic clicks by 23.35%, increasing inbound leads.
  • Regular reporting and Slack communication ensured transparency and agility.

The Results

  • Achieved a 32% increase in total conversions from ads and SEO efforts.
  • Optimized ad spend while improving lead quality and engagement.
  • Delivered weekly reports and insights, enabling continuous improvements.
32% increase conversions – Ads & SEO

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