Key Results and KPIs Impacted
- 32% increase in total conversions from ads & SEO efforts
- 23.35% increase in organic clicks, driving sustained inbound traffic growth
- 42% reduction in irrelevant conversions, improving lead quality
Challenges Faced
Petpooja needed to refine its SEO content strategy and performance marketing efforts to:
- Increase relevant conversions from paid campaigns
- Improve organic visibility and inbound traffic
- Optimize ad targeting and budget allocation
Our Approach
SEO & Content Strategy
- Conducted keyword research to align content with high-intent searches.
- Developed a content roadmap to improve organic rankings.
- Optimized existing content and landing pages for better engagement.
Performance Marketing & Ad Optimization
- Restructured ad campaigns to enhance targeting and efficiency.
- Focused on high-converting audience segments.
- A/B tested ad creatives and landing pages to maximize conversions.
Conversion Optimization
- Implemented negative keyword strategy to filter out irrelevant traffic.
- Adjusted bidding strategies for cost efficiency.
Analyzed user behavior to refine ad targeting further.
Highlights and Learnings
- Data-driven campaign restructuring led to a 42% reduction in irrelevant conversions.
- SEO optimization boosted organic clicks by 23.35%, increasing inbound leads.
- Regular reporting and Slack communication ensured transparency and agility.
The Results
- Achieved a 32% increase in total conversions from ads and SEO efforts.
- Optimized ad spend while improving lead quality and engagement.
- Delivered weekly reports and insights, enabling continuous improvements.