B2B SaaS Performance Marketing Agency

Outperform your
SQL and pipeline objectives
with strategic marketing,
not shallow tactics.

Yes, we got 21X ROI with our advanced demand gen framework.
But, this is just the beginning! 😉

Trusted by unicorns and series A, B, C funded B2B SaaS companies

Trusted by unicorns and series A, B, C funded B2B SaaS companies

Why companies like yours, work with us

What challenge are you addressing?

Transition from a sales-led to a marketing-led growth approach.

Initiating with a sales-led strategy is highly effective when entering enterprise sales. However, it does come with its constraints. The shift from sales to a marketing-led approach isn’t as simple as flipping a switch. Don’t worry; we’re here to assist you in navigating this transition successfully.

Start your project with us, then create your team

We’ll dive right in to ensure you achieve your quarterly targets. Following that, we’ll establish the necessary systems and processes for ongoing success, paving the way for a seamless transition to an in-house team.

Learned from past experiences, taking another shot.

You gave it a try with an agency, and, to put it delicately, it didn’t quite work out. Let’s collaborate to determine whether the issue lay with the channel, the agency, or another factor. If it wasn’t the channel, rest assured, we’ll find a way to make it work.

Lauch and expand with our team of specialists.

If your clients developed your software internally, it might function, but its marketing won’t match the quality of what we offer. Ads are our expertise. By concentrating on this, we can access a wider range of accounts than an in-house team could.

Everything you want from a SaaS performance marketing agency

How SaaS marketing can be executed

channel
crm
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rapid
precisely-mobile

Curious if we would fit your budget?

We’re the perfect match for companies spending over USD 8K/month on ads.

Just move on from
the basics now

Focusing on just the
basics causes issues

You can use the elementary playbooks everyone is using or you can stand out.

Missed quarterly targets
Budgets are often limited, competition is fierce, and there’s always pressure to deliver big results. You cannot play safe to win. We’ll help you move forward with innovation and mastery.
Inconsistent Results
Hitting targets once is awesome! But without consistently achieving and exceeding your targets, it’s not worth all that much. Quarters become harder to plan and budgets get harder to deploy. Frustration is the result.
Rising CAC
Newer tactics have lower CACs when the competition is low. But everyone is running the same playbook in B2B SaaS, the cost to acquire a customer naturally goes up.
Irresponsible “Brand Awareness”
Your agency spent X dollars on brand awareness. But such efforts don’t transltate to attributed conversions. We’ll help you figure out if these efforts are profitable.
SaaS Performance Marketing Maturity Model

What’s stopping you at levels 1 or 2

Many companies and agencies operate ads at Level 1 & 2. Yet, the key to achieving your goals often lies in optimizing beyond these levels, making the difference between falling short and surpassing expectations.

Which level are you operating at?

Scale profitably, get conversion & understand the market

Moving beyond the basics has it’s pros

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Scale profitably
Reduce cost per SQL

  • Got 250 SQLs in total in 5 months.
  • Budget scaled profitably – $75,000 per month.
  • 415 demo calls scheduled in 5 months.
  • Reduced per-lead cost by 44%.
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GTM into new regions
Consistent results

  • 90% increase in MQLs.
  • 71% increase in Conversions.
  • 11% increase in Conversions to MQLs.
  • Alignment of organic and paid search.
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Increase ACV
Increase lead velocity

  • Closed 4x of what we have spent on ads.
  • A 61% increase in lead velocity.
  • Average deal size increased significantly.

Schedule Your 30-min growth call

A focused session to understand your precise requirements. We’ll dig into the difficulties you face and determine the most effective approach to them.

Schedule time with Ishaan
What sets us apart

Other SaaS marketing agencies v/s Spear Growth

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Industry Expertise
Communication
Scope of work
Demand Capture
Demand Gen
Target
account lists
Effort stagnation

Other agencies

Generic
You speak with a support team
(Account managers)
Don’t go beyond the account.
Just manage ads & write copy.
Limited to Google ads
Run a couple of LinkedIn ads and call it a day.
Use what you have
After the account is set, work
slows down considerably.

Spear Growth

B2B SaaS specific
Speak with the actual marketers
working on the account.
We own targets. i.e. also work on List building,
landing pages, CRM reporting, and more.
Can capture demand even in industry-specific
channels no one else may be leveraging.
Have the most advanced demand gen
framework in the industry
Use yours, but also build our own.
We also have ways to manually refine
5-10k accounts to reduce CPA by ~20%.
Our teams’ KPIs & incentives are tied to
constantly uplevel our clients’ accounts.
Yes, we care but this helps too.
Performance Marketing Success Stories for B2B SaaS

Results that drive business growth

150M+

Pipeline Generated

20k+

SQLs Generated

30+

Companies impacted

50M+

Ad Spend

Ready to scale?

Start your growth journey

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Talk to us
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Define Goals & Scope
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Generate Pipeline
Your extended b2b saas performance marketing team

What it feels like to work with us

Research and Strategy

Gain insights & direction

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Ad Creatives

Impress & Inform

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Landing Pages

Inspire to take action

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Email Workflows

Nurture & convert

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Frequently Asked Questions

Is it possible to go live with the first ads in week two?
If we’re using ads that have been previously created or are being created by you(like a video), we most definitely can. Otherwise, I wouldn’t recommend it. My team will need that time to understand everything about you, your competitors, the audience, and the industry. We document all of this. I can share what this looks like over a call.
Can I see a dashboard with all the ads results (without having to wait for our weekly meeting)?
Of course! We create the dashboards directly in your CRM. We also create a weekly report that’s shared with you to refer whenever you need to. If you need access to any additional metrics in any format, we’ll build that dashboard for you.
Do you plan to align with the number of leads I should reach per month (based on the business plan)?
Yes, definitely. Also, in week 2, we share projections with you. This is divided into 2 parts: i. Top-down where we take into account your goals, calculate what a profitable CAC is, and what volume is needed. ii. Bottom-up where we create separate projections for different initiatives which help us narrow down what we do. This exercise is repeated every time something changes and every 3 months.
Who will design the ads, and will I approve each ad that is created?
All ad designs will be done by us. (For videos, we can share what worked for us and topic ideas) Every copy & design will be shared with you for approval before going live(unless you don’t want us to share it with you at some point of time).
How often will you tweak the ads (copywriting, personas, audiences, etc.)?
We work on the account on a daily basis. Every week we’ll share everything we’re doing on the account. There won’t be a week where no action is being taken on the account. One of our team’s KPIs is the # of experiments they run on each of their accounts. So this is something we track and also our team is incentivised to increase.
Are you able to help with AI-tools websites and compare websites as well?
Yeah, we work with any website that allows us to bid on the listings. Once we max out the base channels, we’ll find additional websites that may be a good fit for us to experiment with. We’ll handle all the setup, planning, tracking, onboarding, etc. for this.
Does the contract have a commitment? After having bad experiences with agencies in the past, I would like to be able to stop if things aren’t working.
We usually have a 6-month commitment. I’m happy to reduce it to 4 months. That’s the minimum time we need to stabilize the accounts and also for the results of the long-term initiatives to kick in. If you want to continue with us post then, we can renew for another 12 months post then. Does that work for you? There have been some instances where our work was impeccable but the channel wasn’t a good fit. Given your market, this shouldn’t happen. In cases like these, we will take the initiative and request you to terminate the contract with us. We only work with 12 clients at a time and our reputation and the relationships we build are what will help us succeed as an agency.

Our clients are backed by
top venture capital firms

Maranon-Capital
Daimler
Lightspeed-Venture-Partners
Chimera
3one4-capital
Blume-Ventures
Endiya-Partners
MassMutual-Ventures
Kalaari-Capital
Beenext
SoftBank-Vision
Kutchi-Angel-Network
Tiger-Global
Singularity-Growth-Opportunities-Fund
8VC
SWC-Global
clients-mobile