Linkedin SaaS Ads Agency

Hit your
SQL and pipeline
goals with strategic marketing.
Move beyond superficial tactics.

We’ve already achieved 21X ROI with our advanced Demand Gen framework.
But, we’re not stopping there! 😉

Trusted by unicorns and series A, B, C funded B2B SaaS companies

Trusted by unicorns and series A, B, C funded B2B SaaS companies

Why companies like yours, work with us

What challenge are you addressing?

Transition from a sales-focused growth approach to a marketing-centered one.

Although starting with a sales-led strategy is beneficial for enterprise sales, it does come with certain constraints. Shifting from sales to marketing-led growth is more complex than simply flicking a switch. Don’t worry; we’re here to guide you through this process.

Begin with us to kickstart your journey, and then construct your team.

We’ll start off at full throttle, ensuring you achieve your targets for this quarter. Following that, we’ll establish the necessary systems and processes for sustained success before assisting you in transitioning to an in-house team.

Learned from prior experiences, taking another chance.

You gave an agency a try, and, to put it delicately, things didn’t pan out. Let’s work together to determine whether the challenge lay with the channel, the agency, or another factor. If the channel isn’t the problem, rest assured, we’ll find a solution that works.

Initiate and expand using our team of skilled professionals.

If your team developed your software internally, its marketing won’t match the quality of what we provide. Our specialty is ads. By concentrating on this, we can access a broader range of accounts than an in-house team could.

Everything you want from a LinkedIn ads agency for SaaS

How SaaS advertising can be executed

channel
crm
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rapid
precisely-mobile

Thinking about our budget match?

We’re ideal for companies spending over USD 8K/month on ads.

High time you move on
from the basics

Focusing on just the
basics causes issues

You can use the elementary playbooks everyone is using or you can stand out.

Missed quarterly targets
Budgets are often limited, competition is fierce, and there’s always pressure to deliver big results. You cannot play safe to win. We’ll help you move forward with innovation and mastery.
Inconsistent Results
Hitting targets once is awesome! But without consistently achieving and exceeding your targets, it’s not worth all that much. Quarters become harder to plan and budgets get harder to deploy. Frustration is the result.
Rising CAC
Newer tactics have lower CACs when the competition is low. But everyone is running the same playbook in B2B SaaS, the cost to acquire a customer naturally goes up.
Irresponsible “Brand Awareness”
Your agency spent X dollars on brand awareness. But such efforts don’t transltate to attributed conversions. We’ll help you figure out if these efforts are profitable.
SaaS Ads maturity model

What’s stopping you at levels 1 or 2

Many companies and agencies use ads at levels 1 & 2. However, not optimizing further is often what separates not reaching your goals from surpassing them.

Which level are you operating at?

Scale profitably, get conversion & capture the market

Move beyond the basics has it’s pros

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Scale profitably
Reduce cost per SQL

  • Got 250 SQLs in total in 5 months.
  • Budget scaled profitably – $75,000 per month.
  • 415 demo calls scheduled in 5 months.
  • Reduced per-lead cost by 44%.
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GTM into new regions
Consistent results

  • 90% increase in MQLs.
  • 71% increase in Conversions.
  • 11% increase in Conversions to MQLs.
  • Alignment of organic and paid search.
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Increase ACV
Increase lead velocity

  • Closed 4x of what we have spent on ads.
  • A 61% increase in lead velocity.
  • Average deal size increased significantly.

Schedule Your 30-min growth call

A dedicated session during which I understand your requirements. We’ll talk about the issues you face and determine the most effective approach to address them.

Schedule time with Ishaan
What sets us apart

Other LinkedIn SaaS advertising agencies v/s Spear Growth

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Industry Expertise
Communication
Scope of work
Demand Capture
Demand Gen
Target
account lists
Effort stagnation

Other agencies

Generic
You speak with a support team
(Account managers)
Don’t go beyond the account.
Just manage ads & write copy.
Limited to Google ads
Run a couple of LinkedIn ads and call it a day.
Use what you have
After the account is set, work
slows down considerably.

Spear Growth

B2B SaaS specific
Speak with the actual marketers
working on the account.
We own targets. i.e. also work on List building,
landing pages, CRM reporting, and more.
Can capture demand even in industry-specific
channels no one else may be leveraging.
Have the most advanced demand gen
framework in the industry
Use yours, but also build our own.
We also have ways to manually refine
5-10k accounts to reduce CPA by ~20%.
Our teams’ KPIs & incentives are tied to
constantly uplevel our clients’ accounts.
Yes, we care but this helps too.
Ads Success Stories for B2B SaaS

Results that drive business growth

150M+

Pipeline Generated

20k+

SQLs Generated

30+

Companies impacted

50M+

Ad Spend

Ready to scale?

Start your growth journey

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Talk to us
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Define Goals & Scope
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Generate Pipeline
Your preferred LinkedIn SaaS ads firm

What it feels like to work with us

Research and Strategy

Gain insights & direction

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Ad Creatives

Impress & Inform

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Landing Pages

Inspire to take action

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Email Workflows

Nurture & convert

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Frequently Asked Questions

Is it possible to go live with the first ads in week two?
If we’re using ads that have been previously created or are being created by you(like a video), we most definitely can. Otherwise, I wouldn’t recommend it. My team will need that time to understand everything about you, your competitors, the audience, and the industry. We document all of this. I can share what this looks like over a call.
Can I see a dashboard with all the ads results (without having to wait for our weekly meeting)?
Of course! We create the dashboards directly in your CRM. We also create a weekly report that’s shared with you to refer whenever you need to. If you need access to any additional metrics in any format, we’ll build that dashboard for you.
Do you plan to align with the number of leads I should reach per month (based on the business plan)?
Yes, definitely. Also, in week 2, we share projections with you. This is divided into 2 parts: i. Top-down where we take into account your goals, calculate what a profitable CAC is, and what volume is needed. ii. Bottom-up where we create separate projections for different initiatives which help us narrow down what we do. This exercise is repeated every time something changes and every 3 months.
Who will design the ads, and will I approve each ad that is created?
All ad designs will be done by us. (For videos, we can share what worked for us and topic ideas) Every copy & design will be shared with you for approval before going live(unless you don’t want us to share it with you at some point of time).
How often will you tweak the ads (copywriting, personas, audiences, etc.)?
We work on the account on a daily basis. Every week we’ll share everything we’re doing on the account. There won’t be a week where no action is being taken on the account. One of our team’s KPIs is the # of experiments they run on each of their accounts. So this is something we track and also our team is incentivised to increase.
Are you able to help with AI-tools websites and compare websites as well?
Yeah, we work with any website that allows us to bid on the listings. Once we max out the base channels, we’ll find additional websites that may be a good fit for us to experiment with. We’ll handle all the setup, planning, tracking, onboarding, etc. for this.
Does the contract have a commitment? After having bad experiences with agencies in the past, I would like to be able to stop if things aren’t working.
We usually have a 6-month commitment. I’m happy to reduce it to 4 months. That’s the minimum time we need to stabilize the accounts and also for the results of the long-term initiatives to kick in. If you want to continue with us post then, we can renew for another 12 months post then. Does that work for you? There have been some instances where our work was impeccable but the channel wasn’t a good fit. Given your market, this shouldn’t happen. In cases like these, we will take the initiative and request you to terminate the contract with us. We only work with 12 clients at a time and our reputation and the relationships we build are what will help us succeed as an agency.

Our clients are backed by
top venture capital firms

Maranon-Capital
Daimler
Lightspeed-Venture-Partners
Chimera
3one4-capital
Blume-Ventures
Endiya-Partners
MassMutual-Ventures
Kalaari-Capital
Beenext
SoftBank-Vision
Kutchi-Angel-Network
Tiger-Global
Singularity-Growth-Opportunities-Fund
8VC
SWC-Global
clients-mobile