B2B SaaS Google Ads Agency

If we’re using ads that have been previously created or are being created by you(like a video), we most definitely can. Otherwise, I wouldn’t recommend it. My team will need that time to understand everything about you, your competitors, the audience, and the industry. We document all of this. I can share what this looks like over a call.

Of course! We create the dashboards directly in your CRM. We also create a weekly report that’s shared with you to refer whenever you need to. If you need access to any additional metrics in any format, we’ll build that dashboard for you.

Yes, definitely. Also, in week 2, we share projections with you. This is divided into 2 parts: i. Top-down where we take into account your goals, calculate what a profitable CAC is, and what volume is needed. ii. Bottom-up where we create separate projections for different initiatives which help us narrow down what we do. This exercise is repeated every time something changes and every 3 months.

All ad designs will be done by us. (For videos, we can share what worked for us and topic ideas) Every copy & design will be shared with you for approval before going live(unless you don’t want us to share it with you at some point of time).

We work on the account on a daily basis. Every week we’ll share everything we’re doing on the account. There won’t be a week where no action is being taken on the account. One of our team’s KPIs is the # of experiments they run on each of their accounts. So this is something we track and also our team is incentivised to increase.

Yeah, we work with any website that allows us to bid on the listings. Once we max out the base channels, we’ll find additional websites that may be a good fit for us to experiment with. We’ll handle all the setup, planning, tracking, onboarding, etc. for this.

We usually have a 6-month commitment. I’m happy to reduce it to 4 months. That’s the minimum time we need to stabilize the accounts and also for the results of the long-term initiatives to kick in. If you want to continue with us post then, we can renew for another 12 months post then. Does that work for you? There have been some instances where our work was impeccable but the channel wasn’t a good fit. Given your market, this shouldn’t happen. In cases like these, we will take the initiative and request you to terminate the contract with us. We only work with 12 clients at a time and our reputation and the relationships we build are what will help us succeed as an agency.