Your Organic Traffic Took Years to Build.
We Protect It Through the Move and
Boost the Bounce-Back.
From crawl and URL mapping to post-launch audits and recovery plans, we own the SEO side of your migration - protecting the traffic you've built and using the move to improve performance.
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Every migration story starts the same way. Which is yours?
Before, during, & after launch:
We manage the SEO side of the entire move.
Before the new site goes live
We work directly with your dev team, not just the POC. We review redirect implementations, verify analytics tags fire correctly on staging, and check every active ad URL against the new structure so nothing sends paid traffic to a 404.
The earlier we're in, the more we can get ahead of, before any URL goes live.
While the migration is happening
We work directly with your dev team, not just the POC. We review redirect implementations, verify analytics tags fire correctly on staging, and check every active ad URL against the new structure so nothing sends paid traffic to a 404.
Every old link gets watched until it points somewhere we expect, with the right status code.
After the new site goes live
We re-crawl, run a full technical audit, and do the drop analysis: pre-migration vs. post-migration data from GSC and GA, page by page, keyword by keyword. From there, we build a recovery roadmap; exactly which pages need attention, which keywords to prioritize, and what changes will get your traffic back to baseline and beyond.
If something dropped, we know exactly which page, which query, and what to do next.
Want to talk through what this would look like for you?
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We took an open-source SaaS through a
full migration. Here's what happened.
SuperTokens, a Y Combinator-backed authentication platform, came to us for SEO support that included a full website migration.
We never really had to worry about things going wrong during our migration. Spear Growth had a step-by-step plan. They clearly communicated where we were in the process and what we could expect. When it came to guidance, they never hesitated to go above and beyond, even on things that were outside the project's scope.
Within 2 weeks post-migration:
- 88% of pre-migration daily impressions recovered
- 90% of pre-migration daily clicks recovered
- 80% of pages reindexed
Within 20 weeks:
- Daily average traffic up 174%
- Sign-ups increased 117%
- Domain authority higher than pre-migration levels
- Content pieces from our strategy ranking in top 5; one at #1
SEO migration support for every type of move.
Domain migration
The highest-risk scenario because domain authority effectively resets. We manage the redirect mapping and backlink recovery to minimize the damage window.
URL restructuring
Reorganizing your site architecture (adding category layers, changing slug formats, restructuring blog paths): every changed URL needs a redirect, every internal link needs updating, we map it all.
Content & design overhaul
Same URLs, new content and layout. Google needs to re-learn what each page is about. We make sure primary keywords, H1s, canonicals, and on-page SEO elements carry over correctly.
CMS migration
Moving from WordPress to Webflow, Webflow to WordPress, or any other platform switch. Same rules apply: URLs, redirects, analytics, DNS; everything needs to transfer cleanly.
Or any combination of the above. The more things change at once, the more there is to manage. That's exactly why you want an SEO team involved before the switch gets flipped.
Make the Migration Dip Small.
Make the Recovery Fast.
Tell us where you are in the process. We'll identify what's expected,
what's broken, and what to fix first to get momentum back.
Frequently Asked Questions
No. We're the SEO team, not the dev team. Your developers build the site, your content team writes the copy, and we make sure that when it goes live, you don't lose what you built. We sit alongside both teams throughout the process; reviewing redirect implementations, verifying tracking, and making sure nothing critical falls through the cracks.
Typical migration projects run 2–3 months from first crawl to post-migration recovery roadmap. Smaller sites with clean structures can be faster. Larger sites (10,000+ pages) or migrations involving multiple types of changes simultaneously can take a full quarter. A lot of the variance comes down to design and stakeholder decisions that need to happen before launch.
During your slowest business quarter. You will see a traffic dip, it's expected and unavoidable. The goal is to time it so that dip happens when the business impact is lowest. Don't migrate in your peak revenue quarter.
Yes. Most of what gets broken in a bad migration is recoverable. We pull historical data from GSC and GA, run a full drop analysis to identify exactly what's bleeding, and build a recovery roadmap. The catch: we can't crawl your old site if it no longer exists, so the earlier you bring us in post-migration, the more we have to work with. Every week you wait makes recovery harder.
Yes. The SEO principles are the same whether you're moving from WordPress to Webflow, Webflow to a custom build, or staying on the same CMS but redesigning everything. Our work happens at the strategy and oversight layer, so the underlying tech stack doesn't change what we do.
Yes, heavily. The redirects, tag implementations, and technical fixes all have to be executed by whoever owns your codebase. We work directly with them, not just your project manager, to make sure things are done correctly the first time. If you don't have a dev team, you'll need one (or an external dev agency) to implement what we recommend.