Ads Strategy Book

John and Alex both now have a clear understanding of demand capture and demand generation. Too tired after the discussions, they decide to call off the day and head to their usual bar, only to find it closed for the night.  They wandered to a nearby grocery store, where the shelves were mostly empty, except […]

John and Alex feel they’re ready to conquer the ad world. They’ve nailed the prerequisites and know everything about ads-readiness. As they discussed their next steps, their CTO, Dharmesh, joined the conversation.  Dharmesh, known for his insightful yet straightforward questions, asked, “We know we need to run ads, but what exactly are we running the […]

Meet John and Alex. John is a budding founder of a contract management platform, and Alex is his newly hired CMO—a seasoned marketer with years of experience. They are both excited about taking their product to the next level. They sit in a small, brightly lit conference room, discussing their next big move: running ads. […]