B2B SaaS PPC Agency in California

Ads Agency for B2B SaaS across USA.

Many B2B SaaS PPC agencies excel at the basics, but is that enough to make your ads truly profitable, predictable, and scalable?

video-play
Play video

Trusted by Unicorns and Series A, B, C funded B2B SaaS across USA

The basics are important, but it's the extra effort that helps you win.

We handle the basics with ease.
But we don't stop at just that.

Basics

Ad platforms limited by team expertise

Get results from the most effective channels: LinkedIn, Google, Meta.

its a image showing bunch of logos
Beyond

Connect with your audience wherever they are.

Achieve scale without raising costs, or reduce expenses with more profitable channels.

its a image showing bunch of logos
Basics

Prioritize your demo or free trial funnel.

Minimize drop-offs throughout the funnel by refining your forms, schedulers, and emails. Alternatively, test a completely new funnel.

its a image showing book a demo
Beyond

Empower your team with Signal-Based Sales.

Convert your ad audience into prospects, even without form submissions, by leveraging ad engagement, website activity, and intent.

its a image showing bunch of logos
Basics

Improve your landing pages with CRO

Turn more visitors into customers with well-designed landing pages, built on our expertise from crafting 100s of pages.

A landing page wireframe
Beyond

Enhance the entire conversion ecosystem.

Boost conversion rates by around 30% by focusing on modern buyers who prefer thorough research before engaging with sales.

its a  collection of image about price plan and integration
Basics

Make decisions based on data from your ad platforms.

Refine core metrics like CPC, CTR, and imp. share. Minimize waste by cutting out unnecessary search terms.

dashword of goofle ad
Beyond

Reports in your CRM; insights from ETL tools.

Maximize SQLs by analyzing data throughout the funnel and across all segments. Receive notifications on any changes.

a chart showing some data about ad spend
Basics

Expertly crafted copy and design by copywriters and designers.

Motivate your audience to act with compelling ads, landing pages, emails, and messages, all expertly written and designed.

its a image showing how spear growth can help you
Beyond

Demand gen and CRO handled by Comms strategists.

Achieve results with effective demand gen strategies. Streamline the funnel to minimize drop-offs.

A calender showing data

Here’s how we
performed for
companies based
in California

Ads

speargrowth hero section

Security compliance software provider

250 SQLs in 5 months

415 demo calls scheduled

44% reduction in cost per lead

Read more
arrow icon speargrowth

Book your 30-minute growth consultation.

A dedicated session where I understand exactly what you need. We’ll explore your challenges and the best approach to solve them.

Speak with Ishaan
two people discussing a project
Getting the basics right is good, but...

The basics are not enough.

In the past few years, paid media has grown more expensive and tougher to scale, even for B2B SaaS PPC agencies.

Unmet Quarterly Goals

Tight budgets, intense competition, and the demand for results—playing it safe won’t lead to success.

Inconsistent Performance

Hitting targets is satisfying, but inconsistency makes quarterly planning and budget allocation difficult.

Increasing CAC

When everyone follows the same playbook, the cost of acquiring a customer naturally rises.

Irresponsible “Brand Awareness”

You invested $$$ on awareness. Great! But do you know how profitable it was? We do.

Scale profitably & predictably.

Going beyond has its perks

You can use the playbooks everyone is using or you can stand out.

logo image of sprinto
Scale Profitably.
Reduce Cost per SQL.
Budget scaled profitably - $75,000 per month.
415 demo calls scheduled in 5 months.
Reduced per-lead cost by 44%.
logo image of darwinbox
GTM into new regions.
Consistent results.
90% increase in MQLs.
71% increase in Conversions.
11% increase in Conversions to MQLs.
Alignment of organic and paid search.
logo image of zuari
Increase ACV.
Increase lead velocity.
Closed 4x if what we have spent on ads.
A 61% increase in lead velocity.
Average deal size increased significantly.
Check out what beyond looks like

Wondering if we fit your budget?

We’re a B2B SaaS PPC agency best suited for companies investing over $12K per month on ads.

Our experience with PPC

We’ve done this before

Pipeline Generated

150M+

SQLs Generated

20k+

Companies Impacted

30+

Ad Spend

50M+

Why companies like yours, work with us

We’ve helped SaaS companies across use cases

Shift from sales-led to marketing-led growth.

Sales-led is great for starting, but a marketing-led approach is more effective.

Start with us, then grow your team.

Let's start by hitting your targets, then we'll build systems for lasting success.

Got burned before, but giving it another try.

Last agency not a fit? Let's diagnose & fix the issue. The channel might still be gold!

Launch and scale with our experts.

You focus on your strengths, we'll handle the ads!

The B2B SaaS PPC agency you need

Other agencies v/s Spear Growth

Other Agencies

Spear Growth

Industry Expertise
Generic
B2B SaaS specific
Communication
You speak with a support team(Account managers)
Speak with the actual marketers working on the account.
Scope of work
Don’t go beyond the account.Just manage ads & write copy.
We own targets. i.e. also work on list building,landing pages, CRM reporting, and more.
Demand Capture
Limited to Google ads
Can capture demand even in industry-specific channels no one else may be leveraging.
Demand Gen
Run a couple of LinkedIn ads and call it a day.
Have the most advanced demand gen frame work in the industry
Target Account Lists
Use what you have
Use yours, but also build our own. We also have ways to manually refine 5-10k accounts to reduce CPA by ~20%.
Effort stagnation
After the account is set, work slows down considerably.
Our teams’ KPIs & incentives are tied to constantly up-level our clients’ accounts. Yes, we care, but this helps too.
B2B SaaS PPC agency that delivers a 5⭐ experience

What it feels like to work with us

Research and Strategy
Get insights and direction
Ad Creatives
Impress & Inform
Landing Pages
Inspire to take actions
Email Workflows
Nurture & convert
  • Research and Strategy
    placeholder
  • Ad Creatives
    placeholder
  • Landing Pages
    placeholder
  • Email Workflows
    placeholder
Ready to Scale?

Start your growth journey

Speak Over Coffee

Let’s have a virtual coffee and see if we’re a good fit.

Set Goals & Scope

We’ll create your success strategy together.

Build a Pipeline

Relax and let our ads work their magic!

Some VC firms that have funded our clients

Our clients are backed by top venture capital firms

logo image of endiya
logo image of blume
logo image of kalaari
logo image of singularity
logo image of lightspeed
logo image of swc
logo of image of 3one4 capital

Frequently Asked Questions

How much does Spear Growth's SaaS PPC management service cost?
Plus icon - SpearGrowth

Spear Growth uses a pricing model designed to scale efficiently with your campaign needs. Our services are a good fit for companies with a minimum monthly PPC budget of $12,000. This allows us to deliver exceptional value compared to fixed-fee or percentage-based models, and our costs are much lower than what is traditionally charged.
For an accurate quote, we'll need to understand the full scope of your campaign goals and requirements.

Who will I be working with at Spear Growth?
Plus icon - SpearGrowth

SpearGrowth

Spear Growth dedicates a team of specialists to each client for better collaboration and easy communication. You'll have a single point of contact, the Paid Media Lead, who manages the overall campaign strategy. You'll also have direct access to a team of experts including:

  • Copywriters
  • Designer
  • Head of Paid Media
  • Head of Copywriting

For complex issues, you'll also have direct access to the Head of Operations and the company Founder via chat or email.

What does Spear Growth's scope of work include? What are my responsibilities?
Plus icon - SpearGrowth

Spear Growth is a full-service PPC agency, handling everything from initial campaign setup and conversion tracking to ongoing management, copywriting, design, and crafting landing pages. We also take care of performance reporting, including data from your CRM or preferred analytics tool. It's better to have a single source of truth for campaign data and performance insights.
All we require from you is your collaboration on project approvals, and providing insights into your industry and target audience.

How does Spear Growth ensure bandwidth for each client?
Plus icon - SpearGrowth

Spear Growth maintains a selective client base, typically limiting ourselves to 12-18 active engagements at any given time. This focus allows us to dedicate the necessary resources and attention to each client's unique needs. We prioritize quality service over aggressive expansion, developing a deep partnership with each company we work with.

Does Spear Growth work with companies outside of B2B SaaS?
Plus icon - SpearGrowth

Our core competency lies in B2B SaaS marketing. The team has a deep understanding of the B2B SaaS ecosystem, including funding models, typical team structures, buyer personas, and industry trends. This specialized knowledge allows us to deliver highly effective PPC campaigns specifically tailored to B2B SaaS companies.

Can Spear Growth handle PPC for companies in highly technical industries?
Plus icon - SpearGrowth

Spear Growth has a proven track record of success across a wide range of industries, including FinTech, DevTech & Security Tech. We've developed a comprehensive research process that allows us to quickly grasp the nuances of your specific industry, target audience, and company. This allows our PPC campaigns to speak directly to your ideal customers, regardless of the technical nature of your product or service.

Where are Spear Growth's clients typically located, and where do they target their audiences?
Plus icon - SpearGrowth

Most of our clients are headquartered in the United States, Singapore, Israel, and India. Many of our clients are founded by teams located outside the US and then scale their businesses into the US market. We are experienced at managing PPC campaigns for audiences across various regions, including the US, APAC, and the English-speaking territories of MENA.
This focus on international clients allows us to understand the unique challenges and opportunities associated with global PPC marketing.