SaaS SEO Book

When you’re creating a new website, whether it’s the first site for your company or a new segment for a product, taking care of SEO from the get-go is a great idea. If you don’t do it now, it might require so much rework that it becomes very expensive and time-consuming later on. This chapter […]

Different people refer to different things as migration, so let me first write down how I define it. If there are a LOT of URL changes, or a lot of structural changes to the website at once I call it a revamp. I usually see this happening for two reasons: You REALLY need to get […]

Almost no one reading this will actually work on this sprint. Why? Because they’re usually reserved for market leaders.  Critical keywords are industry defining keywords. Ranking for them means: But chasing these keywords isn’t a walk in the park. It comes with its own set of challenges, especially when it comes to getting approval for […]

The key to SEO success isn’t always creating more content, getting more backlinks, doing more. If you already have a lot of pages created, you probably have missed opportunities to optimize them or new opportunities have shown up since you created them.  Companies with 100s of pages very often have “generations” or marketing teams. As […]

Is backlinking useless or “dead”? No, backlinking is not useless. In fact, it still works really well. Think of backlinks as a vote of confidence from a different website to ours. If I link to a porn site from the speargrowth.com website, even in a blog, and you find it, you’ll perceive our company in […]

Good tech SEO does absolutely nothing Let me explain. If your technical SEO is good, it’s like having a clear pipe—everything flows as expected, but you won’t see a magical boost. Bad tech SEO, though, is like a clogged pipe that blocks your site’s performance.  So if you haven’t optimized your website for SEO, if […]

Why aren’t we calling it “content strategy”? For developing pages, the first thing to realize is we call them pages, not blogs. I am calling it out because our team at Spear Growth focuses on pages that generate results, like demos or sign-ups, not just traffic. Every 8 pages you create, should get you 2 […]

Storytime. We’ve worked with 50+ SaaS companies. Here’s something we found: Most of these companies were trying to do everything at once when it came to SEO. They were running around, ticking off endless SEO checklists, without seeing real results. It was chaos. But some companies took a different approach. They focused on just a couple […]

In the last chapter, I shared real stories from the SaaS world that most people don’t usually see. The takeaway is clear: do less, but do it really well. Instead of getting bogged down by an endless list of SEO tasks, concentrate on the few that help you drive MQLs. At Spear Growth, we always […]

Disclaimer: Hey there! Before we dive in, just a heads-up: this guide is very specific to B2B SaaS SEO. If you’re in a different space, like D2C or eCommerce, you might find some of this less useful.  We’re focusing on things that work best for SaaS companies looking to generate real results. When we say […]