B2B SaaS Ads Agency

Exceed SQL goals with smarter B2B SaaS ads.

Many agencies handle B2B SaaS ads basics, but is that enough to make them reliable, profitable and scalable?

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Trusted by fast-scaling Unicorns and B2B SaaS companies from Series A to C.

Nailing the basics is great, but do your B2B SaaS ads truly scale?

The basics alone won't scale your B2B SaaS ads.

In recent years, B2B SaaS PPC services have become costlier and harder to scale.

Missed
Quarterly KPIs

Tight budgets, fierce competition, and high pressure—playing it safe won’t cut it.

Unreliable Results

Reaching a target feels great, but inconsistency can be frustrating. Future quarter planning becomes harder, and budgeting gets more difficult.

Rising CAC

When everyone follows the same playbook, rising customer acquisition costs are unavoidable.

Careless
“Brand Awareness”

You invested heavily in awareness—great! But do you know the ROI? We’ve got the answers.

'
The b2b SaaS ads agency that goes beyond so you win.

We excel at the basics, and we go beyond to deliver even greater results.

Basics

Ad platforms are limited by the expertise of the team behind them.

Focus on high-performing channels like LinkedIn, Google, and Meta for consistent results.

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Beyond

Connect with your audience, no matter where they are.

Scale efficiently without increasing costs, or cut expenses by leveraging more profitable channels.

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Basics

Focus all efforts on your demo or free trial funnel.

Address funnel leakage by upgrading forms, schedulers, and emails—or try a new funnel system.

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Beyond

Equip your team with Signal-Based Sales tactics.

Convert ad viewers into prospects by using their engagement, website activity, and intent, even without form submissions.

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Basics

Apply CRO to enhance your landing pages.

Increase conversions with high-converting landing pages, crafted through our extensive experience.

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Beyond

Optimize your entire conversion ecosystem.

Boost conversion rates by ~30% by addressing the needs of modern buyers who research before talking to sales.

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Basics

Data-driven work from your ad platforms

Focus on key metrics like CPC, CTR, and impression share, cutting waste with targeted filtering.

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Beyond

Get insights with ETL-powered CRM reports.

Optimize for SQLs using comprehensive funnel and segment data, with real-time alerts on fluctuations.

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Basics

Expert copy & design by professional writers and designers

Drive action with compelling ads, landing pages, emails, and messages, crafted to inspire.

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Beyond

CRO and demand gen powered by communication strategists

Maximize demand gen results with a strong strategy and optimize the full funnel to reduce drop-offs.

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Get 30 minutes of strategic B2B ADS insights.

A dedicated session to assess your needs, tackle challenges, and discover the best solutions.


Speak with Ishaan
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Achieve scalable growth with consistent profitability.

Going beyond has its perks

Going beyond the basics pays off.


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Scale Profitably.
Reduce Cost per SQL.
Monthly budget scaled efficiently to $75,000.
Scheduled 415 demo calls over 5 months.
Scheduled 415 demo calls over 5 months.
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GTM into new regions.
Consistent results.
MQLs grew by 90%.
Conversions increased by 71%.
Conversions to MQLs improved by 11%.
Unified organic and paid search strategies
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Increase ACV.
Increase lead velocity.
Realized 4x returns on ad investment.
Increased lead velocity by 61%.
Significant increase in average deal size recorded.
Check out what beyond looks like

Curious if we’re within your budget?

We’re a B2B SaaS Ads Agency ideal for companies spending $12K+ per month on ads.


Our experience with B2B saas ads

Not the first time. We’ve done this in the past.

Pipeline Generated

150M+

SQLs Generated

20k+

Companies Impacted

30+

Ad Spend

50M+

Testimonials

Hear from our clients

“Spear Growth’s team very quickly blended into our processes and culture. They learned about our company, audience, and industry. We got a 90% increase in MQLs and a 71% increase in conversions. Working with them was like having a team of experts that was a part of our family.”

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Soumil Kar
Head of Demand Gen | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

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Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

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Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

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Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

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Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

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Tushar Bhargava
Co-Founder | MikeLegal

“Thanks to Spear Growth, they increased the ICP organic traffic in the MENA region by 30%. They also boosted impressions by 31.67%, achieved higher rankings on search engines, and notably enhanced the number of SQLs. Spear Growth's communication and cooperative attitude were commendable.”

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Deepika Singh
Digital Marketing Specialist | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

headshot image of priyanka shah
Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

headshot image of ritish_reddy
Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

headshot image of megan tucker
Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

headshot image of fractional_CMO
Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal
Why companies like yours, work with a B2B SaaS ADS Agency like ours

We’ve helped SaaS companies across diverse use cases.


Shift from sales-led to marketing-led growth.


Sales-led is great for starting enterprise sales, but marketing-led drives scalable growth.


Start with us, then grow your in-house team.

We’ll help you hit short-term targets first, then set up systems for long-term success.

Had a bad experience? Let’s turn it around.


If your last agency fell short, we’ll uncover why and turn things around—your channel might still be a goldmine!

Launch and scale faster with our expert team.

You do what you do best, and we’ll handle what we do best—ads!

The B2B SaaS Ads Agency you need

Other agencies v/s Spear Growth

Other Agencies

Spear Growth

Industry Expertise
Generic
B2B SaaS specific
Communication
Connect directly with our support team(Account managers)
Talk directly to the marketers managing your account.
Scope of work
Don’t overstep—stick to managing ads and writing copy.
We take full ownership of targets, handling list building, landing pages, CRM reporting, and more.
Demand Capture
Restricted to Google ads
Reach audiences through exclusive, high-potential industry channels.
Demand Gen
Just throw up a few LinkedIn ads and move on.
Industry-leading demand gen framework for superior results.
Target Account Lists
Stick with what’s there.
Combine your assets with our strategies for optimal results, refining 5-10k accounts to cut CPA by ~20%.
Effort stagnation
Once the account is set, progress stalls.
Our KPIs drive us to consistently improve your account, and we genuinely care.
Your extended marketing team

What it feels like to work with us

Research and Strategy
Get insights and direction
Ad Creatives
Impress & Inform
Landing Pages
Inspire to take actions
Email Workflows
Nurture & convert
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  • Ad Creatives
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Ready to go beyond?

Kickstart your growth journey

Speak with Us

Let’s chat over a virtual coffee to see if we’re a match.

Define Goals & Scope

Together, we’ll craft your path to success.

Generate Pipeline

Relax and let our ads work their magic!

Some VC firms that have funded our clients

Our clients are supported by leading venture capital firms.

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Frequently Asked Questions

How does Spear Growth work with my internal marketing team to ensure goal alignment?
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Spear Growth uses a pricing model designed to scale efficiently with your campaign needs. Our services are a good fit for companies with a minimum monthly PPC budget of $12,000. This allows us to deliver exceptional value compared to fixed-fee or percentage-based models, and our costs are much lower than what is traditionally charged.
For an accurate quote, we'll need to understand the full scope of your campaign goals and requirements.

Who will I be working with at Spear Growth?
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SpearGrowth

Spear Growth dedicates a team of specialists to each client for better collaboration and easy communication. You'll have a single point of contact, the Paid Media Lead, who manages the overall campaign strategy. You'll also have direct access to a team of experts including:

  • Copywriters
  • Designer
  • Head of Paid Media
  • Head of Copywriting

For complex issues, you'll also have direct access to the Head of Operations and the company Founder via chat or email.

What does Spear Growth's scope of work include? What are my responsibilities?
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Spear Growth is a full-service PPC agency, handling everything from initial campaign setup and conversion tracking to ongoing management, copywriting, design, and crafting landing pages. We also take care of performance reporting, including data from your CRM or preferred analytics tool. It's better to have a single source of truth for campaign data and performance insights.
All we require from you is your collaboration on project approvals, and providing insights into your industry and target audience.

How does Spear Growth ensure bandwidth for each client?
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Spear Growth maintains a selective client base, typically limiting ourselves to 12-18 active engagements at any given time. This focus allows us to dedicate the necessary resources and attention to each client's unique needs. We prioritize quality service over aggressive expansion, developing a deep partnership with each company we work with.

Does Spear Growth work with companies outside of B2B SaaS?
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Our core competency lies in B2B SaaS marketing. The team has a deep understanding of the B2B SaaS ecosystem, including funding models, typical team structures, buyer personas, and industry trends. This specialized knowledge allows us to deliver highly effective PPC campaigns specifically tailored to B2B SaaS companies.

Can Spear Growth handle PPC for companies in highly technical industries?
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Spear Growth has a proven track record of success across a wide range of industries, including FinTech, DevTech & Security Tech. We've developed a comprehensive research process that allows us to quickly grasp the nuances of your specific industry, target audience, and company. This allows our PPC campaigns to speak directly to your ideal customers, regardless of the technical nature of your product or service.

Where are Spear Growth's clients typically located, and where do they target their audiences?
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Most of our clients are headquartered in the United States, Singapore, Israel, and India. Many of our clients are founded by teams located outside the US and then scale their businesses into the US market. We are experienced at managing PPC campaigns for audiences across various regions, including the US, APAC, and the English-speaking territories of MENA.
This focus on international clients allows us to understand the unique challenges and opportunities associated with global PPC marketing.