B2B SaaS PPC Services

Drive SQL growth using targeted B2B SaaS PPC services.

B2B SaaS PPC services should drive profitability—are yours built for growth?

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Trusted by Unicorns and rapidly growing B2B SaaS startups from Series A to C

Nailing the basics is great, but do your B2B SaaS PPC services truly help you scale?

Basics alone won't scale your B2B SaaS PPC services.

SaaS PPC marketing agencies face higher costs and tougher scalability challenges.

Missed your quarterly KPIs?

Tight budgets, tough competition, and high pressure—playing safe isn’t enough

Unreliable Results

Reaching a target is rewarding, but inconsistency makes future planning harder.

Rising CAC

When everyone sticks to the same strategy, higher customer acquisition costs are inevitable.

Careless
“Brand Awareness”

You’ve put in the work for awareness, but do you know the ROI? We’ve got it covered.4o min

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The B2B SaaS PPC services that go beyond to drive your success.

We excel at B2B SaaS PPC services basics, but we push further to achieve greater success.

Basics

B2B SaaS PPC services are constrained by the expertise of the team behind them.

Focus on high-performing channels like LinkedIn, Google, and Meta for reliable B2B SaaS PPC results.

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Beyond

Connect with your audience, no matter where they are.

Scale efficiently without increasing costs, or cut expenses by leveraging more profitable channels.

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Basics

Channel all efforts into perfecting your demo or free trial funnel.

Dedicate all resources to refining your demo or free trial funnel.

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Beyond

Empower your team with Signal-Based Sales strategies

Turn ad viewers into prospects by leveraging engagement, activity, and intent.

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Basics

Use CRO to optimize and improve your landing pages.

Drive more conversions with landing pages designed from our expertise.

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Beyond

Optimize your entire conversion ecosystem.

Increase conversion rates by ~30% by catering to today's research-driven buyers.

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Basics

Use ad platform data for smarter decisions.

Focus on key metrics like CPC, CTR, and impression share, cutting waste with targeted filtering.

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Beyond

CRM reporting integrated with ETL insights for smarter decisions.

Optimize SQLs with funnel data and real-time alerts on fluctuations.

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Basics

Professional writers and designers deliver expert copy and design.

Drive action with compelling ads, landing pages, emails, and messages, crafted to inspire.

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Beyond

Demand gen and CRO fueled by communication strategists.

Boost demand gen with strategy and full-funnel optimization.

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30 minutes of expert insights for B2B ads.

Evaluate goals and uncover actionable solutions.

Speak with Ishaan
two people discussing a project
Scale growth while staying consistently profitable.

The benefits of going beyond.

Going beyond the basics pays off.

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Scale Profitably.
Reduce Cost per SQL.
Achieved a profitable budget scale to $75,000 per month.
Achieved 415 demo calls within 5 months.
Achieved a 44% reduction in cost per lead.
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GTM into new regions.
Consistent results.
Achieved a 90% rise in MQLs.
Achieved a 71% lift in conversions.
Achieved an 11% rise in conversion-to-MQL rate.
Achieved alignment between organic and paid search.
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Increase ACV.
Increase lead velocity.
Closed deals worth 4x the ad spend.
Saw a 61% improvement in lead velocity.
Average deal size improved significantly.
Check out what beyond looks like

Curious if we’re within your budget?

We’re a B2B SaaS paid media agency ideal for companies spending $12K+ per month on ads.


Our experience with B2B saas ads

Not the first time. We’ve done this in the past.

Pipeline Generated

150M+

SQLs Generated

20k+

Companies Impacted

30+

Ad Spend

50M+

Testimonials

Hear from our clients

“Spear Growth’s team very quickly blended into our processes and culture. They learned about our company, audience, and industry. We got a 90% increase in MQLs and a 71% increase in conversions. Working with them was like having a team of experts that was a part of our family.”

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Soumil Kar
Head of Demand Gen | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

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Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

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Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

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Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

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Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

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Tushar Bhargava
Co-Founder | MikeLegal

“Thanks to Spear Growth, they increased the ICP organic traffic in the MENA region by 30%. They also boosted impressions by 31.67%, achieved higher rankings on search engines, and notably enhanced the number of SQLs. Spear Growth's communication and cooperative attitude were commendable.”

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Deepika Singh
Digital Marketing Specialist | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

headshot image of priyanka shah
Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

headshot image of ritish_reddy
Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

headshot image of megan tucker
Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

headshot image of fractional_CMO
Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal
Why companies like yours, work with a B2B SaaS PPC Services agency like ours

We’ve helped SaaS companies across diverse use cases.


Shift from sales-led to marketing-led growth.


Sales-led is great for starting enterprise sales, but marketing-led drives scalable growth.


Start with us, then grow your in-house team.

We’ll help you hit short-term targets first, then set up systems for long-term success.

Had a bad experience? Let’s turn it around.


If your last agency fell short, we’ll uncover why and turn things around—your channel might still be a goldmine!

Launch and scale faster with our expert team.

You do what you do best, and we’ll handle what we do best—ads!

The B2B SaaS PPC Services you need

Other agencies v/s Spear Growth

Other Agencies

Spear Growth

Industry Expertise
Generic
B2B SaaS specific
Communication
Reach out to our support team(Account managers)
Speak directly to the experts handling your account.
Scope of work
Focus solely on the account and handle ads and write copy.
From list building to CRM reporting, we handle it all to meet your targets.
Demand Capture
Confined to Google ads
Unlock demand in niche industry channels others overlook.
Demand Gen
Post some LinkedIn ads and consider it done.
Setting the standard with our advanced demand gen framework.
Target Account Lists
Make do with less.
Leverage yours and ours while refining 5-10k accounts to lower CPA by ~20%.
Effort stagnation
Work drops off sharply after setup.
We’re committed to your success, with KPIs ensuring consistent improvements.
B2B SaaS paid media agency that delivers a 5⭐ experience

Here’s what working with us feels like

Research and Strategy
Get insights and direction
Ad Creatives
Impress & Inform
Landing Pages
Inspire to take actions
Email Workflows
Nurture & convert
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  • Ad Creatives
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  • Landing Pages
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  • Email Workflows
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Ready to go beyond?

Kickstart your growth journey

Speak with Us

Have a virtual coffee and explore our potential fit.

Define Goals & Scope

Let’s build your success roadmap together.

Generate Pipeline

Let our ads take the lead and work wonders!

Some VC firms that have funded our clients

Our clients are supported by leading venture capital firms.

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Frequently Asked Questions

How does Spear Growth work with my internal marketing team to ensure goal alignment?
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Spear Growth uses a pricing model designed to scale efficiently with your campaign needs. Our services are a good fit for companies with a minimum monthly PPC budget of $12,000. This allows us to deliver exceptional value compared to fixed-fee or percentage-based models, and our costs are much lower than what is traditionally charged.
For an accurate quote, we'll need to understand the full scope of your campaign goals and requirements.

Who will I be working with at Spear Growth?
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SpearGrowth

Spear Growth dedicates a team of specialists to each client for better collaboration and easy communication. You'll have a single point of contact, the Paid Media Lead, who manages the overall campaign strategy. You'll also have direct access to a team of experts including:

  • Copywriters
  • Designer
  • Head of Paid Media
  • Head of Copywriting

For complex issues, you'll also have direct access to the Head of Operations and the company Founder via chat or email.

What does Spear Growth's scope of work include? What are my responsibilities?
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Spear Growth is a full-service PPC agency, handling everything from initial campaign setup and conversion tracking to ongoing management, copywriting, design, and crafting landing pages. We also take care of performance reporting, including data from your CRM or preferred analytics tool. It's better to have a single source of truth for campaign data and performance insights.
All we require from you is your collaboration on project approvals, and providing insights into your industry and target audience.

How does Spear Growth ensure bandwidth for each client?
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Spear Growth maintains a selective client base, typically limiting ourselves to 12-18 active engagements at any given time. This focus allows us to dedicate the necessary resources and attention to each client's unique needs. We prioritize quality service over aggressive expansion, developing a deep partnership with each company we work with.

Does Spear Growth work with companies outside of B2B SaaS?
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Our core competency lies in B2B SaaS marketing. The team has a deep understanding of the B2B SaaS ecosystem, including funding models, typical team structures, buyer personas, and industry trends. This specialized knowledge allows us to deliver highly effective PPC campaigns specifically tailored to B2B SaaS companies.

Can Spear Growth handle PPC for companies in highly technical industries?
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Spear Growth has a proven track record of success across a wide range of industries, including FinTech, DevTech & Security Tech. We've developed a comprehensive research process that allows us to quickly grasp the nuances of your specific industry, target audience, and company. This allows our PPC campaigns to speak directly to your ideal customers, regardless of the technical nature of your product or service.

Where are Spear Growth's clients typically located, and where do they target their audiences?
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Most of our clients are headquartered in the United States, Singapore, Israel, and India. Many of our clients are founded by teams located outside the US and then scale their businesses into the US market. We are experienced at managing PPC campaigns for audiences across various regions, including the US, APAC, and the English-speaking territories of MENA.
This focus on international clients allows us to understand the unique challenges and opportunities associated with global PPC marketing.