B2B SaaS PPC Agency

Running ads is easy…
we actually gets you quality leads

Sure, anyone can launch a campaign. But if you want a predictable pipeline with leads that actually convert, you’ll need more than surface-level ad ops.

Trusted by the best: Unicorns & Series A to C funded B2B SaaS companies

The PPC stuff we’re weirdly good at

We’re amazing at the basics
but we don’t just stop there

Basics

Ad platforms limited by team expertise

Get results from the most effective channels: LinkedIn, Google, Meta.

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Beyond

Connect with your audience wherever they are.

Achieve scale without raising costs, or reduce expenses with more profitable channels.

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Basics

Prioritize your demo or free trial funnel.

Minimize drop-offs throughout the funnel by refining your forms, schedulers, and emails. Alternatively, test a completely new funnel.

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Beyond

Empower your team with Signal-Based Sales.

Convert your ad audience into prospects, even without form submissions, by leveraging ad engagement, website activity, and intent.

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Basics

Improve your landing pages with CRO

Turn more visitors into customers with well-designed landing pages, built on our expertise from crafting 100s of pages.

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Beyond

Enhance the entire conversion ecosystem.

Boost conversion rates by around 30% by focusing on modern buyers who prefer thorough research before engaging with sales.

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Basics

Make decisions based on data from your ad platforms.

Refine core metrics like CPC, CTR, and imp. share. Minimize waste by cutting out unnecessary search terms.

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Beyond

Reports in your CRM; insights from ETL tools.

Maximize SQLs by analyzing data throughout the funnel and across all segments. Receive notifications on any changes.

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Basics

Expertly crafted copy and design by copywriters and designers.

Motivate your audience to act with compelling ads, landing pages, emails, and messages, all expertly written and designed.

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Beyond

Demand gen and CRO handled by Comms strategists.

Achieve results with effective demand gen strategies. Streamline the funnel to minimize drop-offs.

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Scale profitably & predictably.

Seriously, look at these results

You can use the playbooks everyone is using or you can stand out.

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Scale Profitably.
Reduce Cost per SQL.
Budget scaled profitably - $75,000 
per month.
415 demo calls scheduled in 5 months.
Reduced per-lead cost by 44%.
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GTM into new regions.
Consistent results.
90% increase in MQLs.
71% increase in Conversions.
11% increase in Conversions to MQLs.
Alignment of organic and paid search.
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Increase ACV.
Increase lead velocity.
Closed 4x if what we have spent 
on ads.
A 61% increase in lead velocity.
Average deal size increased significantly.

Book a 30-minute call
with us

A dedicated session where I understand exactly what you need. We’ll explore your challenges and the best approach to solve them.

Speak with Ishaan
two people discussing a project
B2B SaaS tailored PPC strategy that works

It’s not magic. It’s just a really good process

Week 1:
Cut 10–20% of wasted spend
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We clean up your ad account within the first week
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We fix your targeting and tighten the budgets
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Find quick wins that reduce wasted spend by up to 20%
Week 3:
Go live with DCDG structure
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We roll out your new campaigns using our DCDG framework: Demand Capture + Demand Generation
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Basically, we target people already searching for you, and reach the ones who might be interested
Week 5:
Rolling out high-performing ads
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By this point, we have enough data to start optimising further
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We double down on the ads that are performing well
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You start seeing better CTRs, lower CACs, and campaigns that actually work

Hold up, are we a good fit?

We work best with SaaS companies that:

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Spend $10K+ per month on paid media

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Need full-funnel execution across ads, landing pages, & reporting

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Are tired of getting “traffic” but not enough pipeline

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Have ambitious goals but lean marketing teams

Why working with us feels... different
(In a good way)

No fluff, just hands-on experts driving your pipeline

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You talk to the people doing the work

You’ll talk directly to the people running your campaigns. Not a middle layer with a Notion board and 3-day response time.

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We’re around. like, actually around

We sit in your Slack, join your calls, track your metrics—basically part of your team, not an agency on the sidelines.

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Built for SaaS.Obsessed
with pipeline

We’ve scaled 30+ B2B SaaS products. We know exactly how to fix the “sales hates our leads” problem.

The B2B SaaS PPC agency you need

You get better PPC services with us.
here’s proof.

Generic Agencies

Freelancers

Other B2B SaaS Agencies

Spear Growth

Expertise Depth
Generalists across B2C/B2B. Limited SaaS nuance.
Varies widely. Some deep experts, others jack-of-all-trades.
Solid understanding of B2B SaaS, but may stretch across verticals.
Exclusive focus on B2B SaaS. Deep domain expertise across paid channels and funnels.
Team Model
1–2 person team per account; often overworked account managers.
Solo operator; limited scale or creative/copy/analytics depth.
May provide a team, but often repurpose the same pod across clients.
Dedicated team per client; paid media expert, designer, & copywriter.
Channel Execution
Focused mostly on Google/Meta. Rarely touches G2, GitHub, Reddit, AppExchange.
Often skilled on 1–2 platforms max.
Covers major platforms (Google, LinkedIn), but usually avoids niche SaaS-specific channels.
Omnichannel: Google, LinkedIn, Meta, Reddit, G2, GitHub, AppExchange, YouTube.
Creatives & Landing Pages
Often templated or reused designs. Design handled by a generalist.
Depends on freelancer. Creatives may be outsourced or basic.
Better design, but copy may lack technical SaaS insight.
Copy and design handled by SaaS specialists who understand ICPs and funnels.
Reporting & Attribution
Weekly reports, usually traffic/CPL focused. Weak CRM tie-ins.
Basic platform reporting. No CRM/SQL attribution.
Solid reporting, but SQL-level detail may be manual.
CRM-integrated full-funnel reporting. Built to show pipeline, not just clicks.
Strategy Ownership
Reactive execution. “Send us the creative, we’ll launch.”
Executional. Strategy is often DIY for clients.
Good at execution. Strategy may lack edge or experimentation.
Full strategic ownership: audience research, positioning angles, A/B testing, landing page strategy.
Communication
Account manager acts as a buffer. Often slow iteration cycles.
Direct, but lacks bandwidth. Risk of missed timelines.
Responsive, but divided focus across clients.
Weekly syncs, Slack access, and direct contact with specialists.
Best for
Businesses looking for standard ad services or brand campaigns.
Very early-stage startups with low budgets.
SaaS firms with decent internal bandwidth to guide them.
SaaS companies with revenue goals and no time to train agencies.
Testimonials

Hear from our clients

“Spear Growth’s team very quickly blended into our processes and culture. They learned about our company, audience, and industry. We got a 90% increase in MQLs and a 71% increase in conversions. Working with them was like having a team of experts that was a part of our family.”

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Soumil Kar
Head of Demand Gen | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

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Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

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Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

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Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

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Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal

“Thanks to Spear Growth, they increased the ICP organic traffic in the MENA region by 30%. They also boosted impressions by 31.67%, achieved higher rankings on search engines, and notably enhanced the number of SQLs. Spear Growth's communication and cooperative attitude were commendable.”

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Deepika Singh
Digital Marketing Specialist | Darwinbox

"They had good projections, which allowed us to confidently scale further without worrying about things breaking. We've also reduced our cost-per-lead by 44% and increased our click-through rate to 7.24%. Spear Growth's experts were quick to respond, which allowed the project to move efficiently."

pritesh vora
Pritesh Vora
Head of Marketing | Sprinto

“We just hired them for advertising, but we got an entire marketing strategy mapped out for DhiWise. Spear Growth successfully increased the user base from 0 sign-ups to over 10,000 within 4 months. They drastically reduced the cost per MQL by 92%, and always went beyond when needed.”

headshot image of priyanka shah
Priyanka Shah
Sales & Marketing Director | DhiWise

“I think they invested enough time into understanding what we do, and that allowed them to execute plans better. The attributed pipeline has improved, getting 4x ROAS and an increase in lead generation campaign by 61%. The team is receptive to feedback, providing weekly updates via Slack. Their campaign execution is excellent.”

headshot image of ritish_reddy
Ritish Reddy
Co-Founder | Zluri

“The experience with Spear Growth has been really good! We speak with the paid media & copywriter directly. TBH they are the first outside agency I’ve ever worked with that has actually done a good job of translating brand guidelines to creative designs. They always go outside the box to help us solve related problems.”

headshot image of megan tucker
Colleen Barry
B2B Marketing Leader | Ketch

"Spear Growth's strategic acumen stood out. They consistently delivered high-quality outputs. The team was communicative, easy to work with, and knowledgeable about B2B SaaS marketing."

headshot image of fractional_CMO
Fractional CMO
Anonymous

"The team took little time to understand our audience because it was entirely new. They were fast with execution of ideas, complete with a sense of budget & goal. Thanks to this, the lead volume tripled, allowing to build brand awareness and trust in the marketplace."

headshot image of megan tucker
Tushar Bhargava
Co-Founder | MikeLegal
Speak with us

Okay now you know you really have to
make that call!

Speak Over Coffee

Let’s have a virtual coffee and see if we’re a good fit.

Set Goals & Scope

We’ll create your success strategy together.

Build a Pipeline

Relax and let our ads work their magic!

You can keep spending on Ads & hoping for magic. Or we can get on a 30-minute call

Frequently Asked Questions

Do you take over our existing campaigns or start from scratch?
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Depends. If what you’re running now is salvageable, we’ll fix it up. If it’s a hot mess (and hey, no shame), we’ll build you something better from scratch. Either way, we’ll tell you straight.

How much of my time will this take?
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Not much, unless you really, really love meetings. We set up in about 3 weeks, sync weekly, and after that we’ll be chilling in your Slack while sending reports & insights your way.

How do you figure out which channels to use for my audience?
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It’s not magic, it’s math. (And a little psychology.) We analyze your ICP, look at intent signals, test channels that make sense, and double down where the SQLs and CACs are worth it. TL;DR - no “because we’ve always done it this way” here

Do you only work with big budgets?
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Well, we do need enough budget to test properly and actually move the needle. (That’s why we say $10k/month minimum.) Below that, it’s kinda like running an A/B test with 3 visitors - sure, you’ll get an answer, but it won’t mean much.

Do you play nice with our internal marketing team?
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You bet. We’re not here to replace anyone, we’re here to help you out. We see ourselves as partners chasing the same goal: more pipeline, better SQLs, happier sales teams. We fill in the gaps, bring our expertise, and make sure everyone gets credit where it’s due. No turf wars. Promise.