# Spear Growth [2x increase in # Closed Won deals in MENA for HR Tech Company](https://speargrowth.com/case-study/seo-for-hr-tech): [Higher CTRs, improved engagement rates for ESG SaaS company](https://speargrowth.com/case-study/seo-for-esg-saas-company): [700% increase in ROI for B2B SaaS Fintech](https://speargrowth.com/case-study/seo-for-b2b-saas-fintech): [32% increase conversions – Ads & SEO](https://speargrowth.com/case-study/32-increase-conversions-ads-seo): [Chapter 5 – Projections](https://speargrowth.com/ads-strategy-book/ch-5-projections): After planning their budgets and having a relaxing weekend, John and Alex were ready to dive into... [Chapter 4 – Budgeting](https://speargrowth.com/ads-strategy-book/ch-4-budgeting): John and Alex felt the need for a change of scenery after their deep dive into channel selection.... [Chapter 02: TL;DR of the rest of the book](https://speargrowth.com/saas-seo-book/ch-02-tldr-of-the-rest-of-the-book): In the last chapter, I shared real stories from the SaaS world that most people don’t usually see... [2.5x ICP leads GA and LI Ads](https://speargrowth.com/case-study/2-5x-icp-leads-ga-and-li-ads): [Chapter 2: Demand Capture vs Demand Generation](https://speargrowth.com/ads-strategy-book/ch-2-demand-capture-vs-demand-generation): John and Alex feel they’re ready to conquer the ad world. They’ve nailed the prerequisites and kn... [Chapter 3: Channel Selection](https://speargrowth.com/ads-strategy-book/ch-3-channel-selection): John and Alex both now have a clear understanding of demand capture and demand generation. Too ti... [Chapter 10: Setting up a new website](https://speargrowth.com/saas-seo-book/ch-10-setting-up-a-new-website): When you’re creating a new website, whether it’s the first site for your company or a... [Chapter 9: Website migration](https://speargrowth.com/saas-seo-book/ch-9-website-migration): Different people refer to different things as migration, so let me first write down how I define ... [Chapter 08: Critical keywords](https://speargrowth.com/saas-seo-book/ch-08-critical-keywords): Almost no one reading this will actually work on this sprint. Why? Because they’re usually reserv... [Chapter 07: Quick wins](https://speargrowth.com/saas-seo-book/ch-07-quick-wins): The key to SEO success isn’t always creating more content, getting more backlinks, doing more. If... [Chapter 06: Backlinking](https://speargrowth.com/saas-seo-book/ch-06-backlinking): Is backlinking useless or “dead”? No, backlinking is not useless. In fact, it still works really ... [Chapter 05: Tech SEO](https://speargrowth.com/saas-seo-book/ch-05-tech-seo): Good tech SEO does absolutely nothing Let me explain. If your technical SEO is good, it’s l... [Chapter 03: Re: Do two things in a quarter](https://speargrowth.com/saas-seo-book/ch-03-re-do-two-things-in-a-quarter): Storytime. We’ve worked with 50+ SaaS companies. Here’s something we found: Most of these compani... [Chapter 04: Publishing pages (The most measurable way to generate SEO results)](https://speargrowth.com/saas-seo-book/ch-04-publishing-pages-the-most-measurable-way-to-generate-seo-results): Why aren’t we calling it “content strategy”? For developing pages, the first thing to reali... [The 80:20 of B2B SaaS SEO](https://speargrowth.com/saas-seo-book/ch-1-the-8020-of-b2b-saas-seo): Disclaimer: Hey there! Before we dive in, just a heads-up: this guide is very specific to B2B Saa... [Chapter 1: Should You Run Ads?](https://speargrowth.com/ads-strategy-book/ch-1-should-you-run-ads): Meet John and Alex. John is a budding founder of a contract management platform, and Alex is his ... [B2B SaaS Company: 250 SQLs in 5 months](https://speargrowth.com/case-study/sprinto): [B2B Open Source SaaS- 1.5x Traffic post migration](https://speargrowth.com/case-study/supertokens): [B2B HR Tech SaaS – 2x SQLs from Organic SEO](https://speargrowth.com/case-study/engagerocket): [2.5x increase in # Closed Won deals in MENA](https://speargrowth.com/case-study/2-5x-increase-in-closed-won-deals-in-mena): [7x ROI from SEO pages](https://speargrowth.com/case-study/7x-roi-from-seo-pages): [The Best Demandwell Alternative – Spear Growth](https://speargrowth.com/blog/demandwell-alternative): From more clicks to more MQLs, seamlessly TLDR: Spear Growth is a great alternative to Demandwell... [Need more reliable BOFU content ideas? Find high-converting ideas here](https://speargrowth.com/blog/reliable-bofu-content-ideas-great-ideas-here): Communicating with leads when they are almost ready to buy (at the bottom of the funnel) is excit... [HRM Software Company Darwinbox: 90% more MQLs](https://speargrowth.com/case-study/darwinbox): [B2B SaaS company, Zluri: 61% rise in lead velocity](https://speargrowth.com/case-study/zluri): [What is a win-loss analysis and how to use it to close more deals](https://speargrowth.com/blog/win-loss-analysis-use-it-to-close-more-deals): It’s almost the end of the year and you’re pacing yourself to meet 2023’s financial goals. You’re... [Craft Your Winning GTM Strategy: A 7-Step Guide to Thrive in the New Market](https://speargrowth.com/blog/craft-your-winning-gtm-strategy-a-7-step-guide-to-thrive-in-the-new-market): The market in 2023 has changed. The run-of-the-mill strategies won’t work with the new-age custom... [How To Accurately Measure the Success of Your SEO Strategy?](https://speargrowth.com/blog/how-to-accurately-measure-the-success-of-your-seo-strategy): SEO teams often feel like mad scientists sitting in the corner. Even with all the technical know-... [Where to find GA Universal Analytics (UA) options in GA4?](https://speargrowth.com/blog/where-to-find-ga-universal-analytics-ua-options-in-ga4): This blog shares a 1-on-1 mapping between options in GA UA and corresponding options in GA4. Use ... [The Ultimate MarTech Guide – Collective MarTech Wisdom from World’s Most Trusted MarTech Professionals](https://speargrowth.com/blog/the-martech-medley-ultimate-martech-guide): This blog aims to help you decide easily and make the Martech buying process less daunting by col... [MarTech Buying Guide for B2B SaaS: Calendar Schedulers](https://speargrowth.com/blog/martech-buying-guide-for-b2b-saas-calendar-schedulers): Disclaimer: These are our personal views. This information is based on our experience while worki... [Agile SEO: Organic Search For In-house Teams](https://speargrowth.com/blog/agile-seo-for-in-house-teams): Agile SEO is the optimal way for SEO to be performed in-house with or without some external suppo... [Boost Conversions with these Email Segmentation Examples](https://speargrowth.com/blog/email-segmentation-examples): Are you still sending the same emails to your entire list and not getting any results or engageme... [AI Content Generators: Industry Specific Samples (2021)](https://speargrowth.com/blog/industry-specific-ai-content-generators): Content generators or AI content writing tools are software that makes human intervention in cont... [A Guide to Building Good SEO-Developer Relationships](https://speargrowth.com/blog/guide-to-seo-developer-relationships): Making modifications to websites or applications and getting everything lined up is what an SEO s... [SEO Checklist for Video Marketing](https://speargrowth.com/blog/seo-checklist-for-video-marketing): Nowadays, more marketers have been switching their marketing strategies using videos. The reason ... [Product-led content: Marketing Strategy for SaaS that helps win B2B customers](https://speargrowth.com/blog/product-led-content-marketing-strategy-for-saas): Product-led content strategy is the secret behind the most successful SaaS businesses. Good conte... [Purpose of SEO Audits and Why Your Website Needs One](https://speargrowth.com/blog/purpose-of-seo-audits): Wondering what SEO audits are and how they impact your online business? You’ve landed on the righ... [Popular B2B SaaS Ad Categories & Samples [Original Research]](https://speargrowth.com/blog/popular-b2b-saas-ad-categories): You might run out of ideas while creating ads! It’s not easy to come up with a lot of mind-... [B2D SaaS Company: 0 to 17000 users in 7 months](https://speargrowth.com/case-study/dhiwise): [Fractional Marketing: The High-Growth Secret (That Everyone Is Using)](https://speargrowth.com/blog/fractional-marketing): Fractional marketing refers to hiring a part-time marketing professional for the role of a full-t... [Home New 2024](https://speargrowth.com/): Performance marketing & SEO Enablement agency Ads & SEO for B2B SaaS. Nothing else. For... [Free B2B SaaS Marketing Tools – Spear Growth](https://speargrowth.com/free-b2b-saas-marketing-tools): [HR Tech 1](https://speargrowth.com/ads-agency-for-hrtech1-company): Ads Agency for HRtech Companies Getting leads for HRTech is easy, but not getting SQLs. Most HR S... [HR Tech](https://speargrowth.com/ads-agency-for-hrtech-company): Ads Agency for HRtech Companies Getting leads for HRTech is easy, but not getting SQLs. Most HR S... 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